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Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Posted By
a Luxury Daily columnist
On
October 31, 2019 @ 2:15 am
In Columns,Featured,Fragrance and personal care,Industry sectors,Jewelry,Opinion |
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Erin Ludlow
By
Bryan Blackmon
and
Erin Ludlow
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","iv":"ff60bb6be7cda061c71021ce7ef2e6c7","s":"14533b493bf8f971"}