Influencer-fueled commerce for jewelry through a beauty marketer’s lens
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Jewelry,Opinion | No Comments{"ct":"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","iv":"e8b48d885d8e2434718b32bdb79ccbdd","s":"fa74648385be62cd"}