With a brand tribe, influencers can be quickly activated who have proven trustworthy and loyal to their message and direction over multiple prior campaigns. Image credit: Influencer Central
Influencer brand tribes hold promise post-COVID-19
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"5fb65474a5795c02f7549fa97c3d10eb","s":"eacce6e303f145a6"}