Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"b6164c4f5c82860018c977cf67fb6b6f","s":"8ca81f4e1745abd8"}