Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted By Staff reports On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"17177310245a5012f5813b91b2561901","s":"f2886cda7947a7db"}