Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Posted By Staff reports On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"5a8f54c47db8decbc54625d0859ec8de","s":"67542a2162feb71c"}