New 3R's of luxury consumption? Image credit: Rotaro
In the new age of rentable luxury, consumers are less concerned with ownership than ever
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Retail | No 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Qfsd3JbFXAL9eE9jmRd22fF6AVML97fW4ZqjxPbp0Pi8YZvUnLMuXuHJbOwzMuHTdaw4XVefj5HpfPzRgJCH7KoRmEN96i+kOqXmXcwsOJeLmRDdXqwRBHC2pJYevhBTjlnJ\/2EX9e23F4kq1Xwo4AslKWi8PnVhBMGH0u3Ai0vax6v+L6ffjE1Ofwi7TEnn0qgvaC\/\/jBkB72MEFWH7PKqzqUnqOlEG7iv7Fe7nQZSx3\/jpqWrsYpGjWk8jnXS1uqPKfD1G73c+QOQ6blYcTsI58HXP3xhAZqAldI8jjdQbNbErFMEkZcBVldn87pUeZ2EzNCClkpMyijOAQTBg5fnpM7yPa0Dpumzgnac5zkflAikQCErVbtECs2JKUDqZcaF9IRXdqEZx4HDu03k8ez5QIjRB\/BVGFNSDrW699t0XN6DnXcZtqmAoqFHKt0plk9UTLl17E3g8t+chSAFw7TSGcJy9daPYkI46RNANnYTLH7CG0o\/CJdaOxdbt+JtAeFmrknxkXu7bt7t4Na8neUeLdZ6ass8WSmqCaKa6tXeMBz+SDOw4qTmJ8huOCEfCfjrmKKGAqpr4PLhPU0u7gaSvQXznYLet8iHaxzaczz5NcpEWSNWxqBg3Wh7ERRUpW24Kn7hmKgRgiQnCtQ85aYCV\/MbQw54yja2NVwW7b+UR70IExatE+vqqb02Wxp9b+DVRgCy6SQL5l1T1gUk45\/0vwx3mtINaJU1S387UBSrT+sHxa6\/ch\/L2yZ\/piOs0qwn\/UvWlc\/aFEkkEr4IqDPEqHwpkFknomgBT3pbbIDPvzFL+U8pVD6ARZk0FGYvpI4ggM65\/i9r55lrwbCo9D3V4dCY8XV4X5zLEtAHBvmsVxAm2xFjtSrq+9t1q7cifyegMVwerYkypoWLt+RDyxBx\/bzPTvYx06hkMocIsz3MjIU79nyGG1YUOxEzIZSsZjCi21G5qYDk7uzvZ+LcYoZ3K8Sd\/oYoDm3YPe1ydbqa4vnDO77vv+BU+wkMqSIy\/XAxaP2NWiZSb6UB0ex1b7kCx0Ej6gA4\/Pw0Mbect5SYkI83tC5dT2eFfNckTO\/YrBm0emPv81PnHsNR3JDtAzxGCOkqTcH3jCP++CPJGew8FpAmIdKK7Ij\/cu08OVgRrIxqr6POcslJ\/l7nIdC4Mp1OLskhABcQfDNazh5unKTRR0Sl15bmorYqTXux8yIAd+3L9B\/SQW\/C1qTZ+Laj7QwMhqqazYTAq9fpPM7ecGF\/SCXrDHSlW7rL2S7p1+\/QjHa7l8D0d1fs79EeucfchpBqzBEufubtzCLUotLjk3FSlddtoOYBqDSQg4r4hqqe\/pwLx52\/4BeBYebD0CXlWIDVxbzNXRk6TdUkLh7TfKbqBqcfcwO4vatYUBJ\/s+ox\/z0mQRsZa+TsQv6rWeF88aJXaa6Ha0CWEPZX5+a5MePFMjuWDFvHLpAt1klUguIwFaNbuX7HtZspsCg6vnyNdGE\/qcElJHY\/zM4Af8oeh9r9oaUrE+wycUo199YmP4kQR4Vtk5EvHZyJljIsdlMSpJCjxbtHAuQ1ekb9EO7EJbUb4HgBmv3OmTyzN+0NJ39jBSlwzH62hlAdl2NyuMttLkBThFUZskE3LRw3EdtEzK5Gzd2NDTEc1D0QvAfrwwrma0xaZB5nqGvmbqLIuNJGdCUvvpFMvDkstoVwAzsmHg4rxIfHV6TtVYR+oxUraradIZl+yHJY6psg4iwFIIDUsqevZRVMo1fGtBftvC1iy23uk6LTcf+R45SELIESkxkdZKE+J63ufZ3rJFOWl9MLqTQckZ2QOMwG8e8ai0o4Pz4m4\/fKgn7Pgd99kdUvRvOzTFTUwqH8NA29gWhpnM4u0vO+PSQEdQjhGKb5QxiSxsITrwPklmbR48e1SulcfJq\/KwB0BqJvZJUdWf1t6\/+7WP8++JMaH4\/Y9A7MPaAQVeusOv\/nVkgShHvRb5rlqe+84C2+Yhkw73ifC0VZ62W+uNTSCoe29s08BYDYdjEuMx6mFHz9Td8ou+Ngs\/+6bgYrhWgkcMgrC1FRk\/1nUnat7VThN1jOEEGvQKDAAG5x44d7OZUq+sPQ0CzgKkyA6San7WWcQE7MRDbAnkorfS\/mmMbUbdvGH4Vp6jvGyYL39EsRK0Qh\/rKbGZbcMdq9d60RxxvkB7++ccFTO8zmzaD2pa6RmO24N3VnXH2FZzHKsRnTJ33I8pbGwSt068go11EZmIJSJx9GlZ+saOrxgJAQ8qz7m2tM8CnIqCV\/kIrk+APh34jLlo+dDbdg3G9d9g0QfTFEArU974UA19FTZPyrDw4Tkd7DxsQmTjIQMa4K6pgTKNJEfqGVhMr7PNZaE7DC\/nIC+K44t8F+RCL6rHT9iJRx3mWAwsM3gK1vMtU4fPDNIV1DYbTBk8sSe7jfcW+tmF4AttWik21I9i6F2R30UOZN\/Iz\/+D6BZVCiZRScZD+peWQSj0V1c9559c+f0p28Ik7sk1+\/aq\/LTPOi8NOeVmjZvNaqm\/10qV66awKVz8qrcSwdrjWuAeRuNYrIWlTui\/rYvRttXJj\/ibfFgo70qrItBLGbJkAeNN1gaZk8wlYEidXB99DlNYpfh92mMdkvRk5VmFvcojzjjbEQ8gIWNd22xWyNkdIDGZGIYdqSpwAvs0Cpvny98ZXKCYTMPmbVPkXkhCUwxAAfEJAQwl+o7\/qEPVDT4y5ztPxBwxPbnKjlju3q2N+a25S2VFf\/5HQwNBG+zKP3HBW0f\/Eqt7AgSoogRtz6kpOjW+ytTRnPGaTbWh697qtCBwYFckvhJYCqX\/okSLVRO0fDqAjKCEKYyct7vsx3Q5JflJnhMHtootQmPFLcRBim6ImVVg5vgThGiLwqoqzYI5stW+puWgGLzp1HR63RdQJv7BZb+BH4L+ggC18llu2F4erAY5fqrZLFxvoSXBt9i1bccLeWddZ51dpVSGA2hOCDDYiKp2IJUh7U7aOwiiak1ccSEXa49PmJdEAki1jt3CGhKx8S+e9l2hEp0n75yef2ryjBdE4Oq7IIEpgx5ka1yS2PO50Aj5+7OsyIbp7kRKFCaEFlBkLHP23QNozILXMn3JiyXZo\/p5Jq1dshXILUFSQZO4URoobT9AjDq8BXYxeKrsT5fga2YRb3pajmOn7vizE9B6HkJhGV91jbZQ4bSZDRHyZO0UnNqHfp7aVNcrp01267J+k9cXm9gl5\/dEzA+vvSPk7\/WmYp\/SoyUrQtG2howZrqBV7qCIaJLJwsmccHcphtosbgROFO2AJUWliP+RmtVW1SfDc9vX8uQlR1L+dCUo+WFthIXnIlYEr4I5rfwpc+b+IM\/\/dyDD81T4ecGw3Onp9jMBdwaVa4oecP4mpYGGHiwwXq27t2tGxJa\/UGJ6axeOia2hMn1VgFMIxOWA3CDgchRu\/F72BUoVeGwyIJbNgwADrpVxWyZurJ1YqsR3UUVZFk\/yDT7pUNEY1PI6Sg6rHxRKvyrbBjQpNW9iNjbLvhkBiKV4V0EQn99z+IoXQKS7V9pDwD6HLkefFwVlwPPYvvYhvB\/Q+eqsyoI06WhfsLO1NhNPZ5fWDSuKDBag7uJi5pnotGEBFaOz+oLXLJ4rb4Ifx2H2NoxWb0sUWeCuQEl5XDFdwVfqTAbghARKCNvSsqMpizx2DQPZ\/zgH8TDbusAExFwewRxioFzVgolDPPXS5oWkfE\/uqR0CeF78AO7z5fsM\/bCatlMm7QFpmIiuEA1Cx+m\/SOQwgSYtXkozuMwdv8QlvCjcgLWrfwBen41a898o2E55qosD8kkfzS+DfQrmiNb3LmwAyqzrAwOZ8cBhz9h6nb6B0oRwTlSyDu6H76Bx6LrmlsEH61KeQdVfsszZ39YgCPHgoJU8Jky1SJX0EDdOggoo7ULW4DLlFKrmKuW677GVB\/HoU7jbewdvDZFqBLeuiRD6PGmAv9yvpM++ixZ\/FQfL+ce+U4oUam3PchVFvyvP1jmDB9C763S6BIT\/20D45USkkXYuIalf6oM\/v+tdhLJ1azugT6BLoQo8hC\/6Z9Owe5kUvkJJJVpaEVV7wE+ZuHPJV1Wxv7eIaTZHhCfZ0aDB9Hn10dSUl1wXXR7U5toU\/57DSFUbPbNAm7gRRBXL60K8dZgMZUAytersNCZAi84uoEM74IQuC4ULJBjoW1IwXrjq9+YHIEtQV6ggm\/gEsNLrNl6KAM955HGIBbviAv3H9K9wVmSdQtJadSyu0IHSaUzCSVIdK0SXWyl6y9Rs0BMy6EcVI8S\/Ce\/tACwzNOOdwv+2kQR6SwYMpPbvH1GwicSoMihfW\/sHQjxrQkIkeLRW0RsejMN7vNrIase5C+mtjp4C+d2VDg0wNgXx8Ygnau7L3eufNoPFndYZniKLApc4NThpBLGU8IbzyYw\/gPZ5aBNRyiCePTWY+HlimZ0jKfB+TAF\/dz6pY0achQ6PnOx8R\/kaSuiQXPnlDk9JG5LUw8aIRZV3CfLnAyLt2Wqus7rzCXfWKrWdwYoFq8oNtU\/4yvXeU7erO0w69ZKs4a54\/ZF+nwAtAKtekVPzCyd5xlsduxPSoU85cN8bY\/gDWfK60KsSHbYAZbU5q27dCLih6rIkjRjk4eI01fuUDuWxVjoPn757akYK8pQCKn\/rN1+ViDUXB2KblvpDP4U1IG+6McF+J36YOSPic4y2YYGrJko8DffVIlmfwJo9NB1IdNj6\/F4j3V5Su8rP\/3ENrkjnJMrQhM06qRJh4rGzYsDGF2ZMHUQu+ZumKSZrthJSGAw1hf0Q7Dk6smuGTkYZz9SHjhtxiShuyQSI3Mc0Zy7T7uzFqjS9A9VC1EHgKkaBDRh6y6OCA2qyzIEZN9AiTms63iV0V78XacENQ0T6lRhM1yMDfoVCfAiY1bzTLGs7FlF4orVkgnq0ax8AMU\/giEIIiWnNht4StR5iqNborzUlHhBNn0B73aVXoS\/QDZEOPpjWsZBOUikTICnhm0Cte82cRwhCxMxcKMPWa6cVaRjxZGx4x6pRBfNvnMBgMZsvgrZXHtfTnLB42v9bHsXiRO9gAuPe3Dk9OVfmBNmu5X4+M9RakbgdHBV2oNXVQ6y0m\/6uUIcr5u4wMLA71ePHjCY9+lH5Or87xphm7JP\/ozmOhAM\/VwAKvzlmakxZDTyxpGonVfb9erpXUoV6pwHUATCO1znViFU42LLm\/5psK4knB3h8FtOe4o2GOWtA2o9fZaqe9UJQfWKHOo\/4LSnrt\/0bx+l8OFkVhdWXT29eq3hK8KrkTl7\/rkl9MsSWEQH6UApD+S4OKG2lLxSUs95xXsh\/3EvSsJPrFO9ILrvOb7WuKpbGsBC8Bnr6sbOT7JieeQ4e7dNsgtZlzwsAtIr+Ppo4ojBfFsvjf5DhGVwObo3CjHV9UoU9BR2qWeJmoJppCI\/hWouXQ9SpujX4WlebzzpTcINnAs\/awC2VM3vgfidQs4eFXkkceM5k8iiU6Ob6s2GWNObMjlKDZyQqwP\/0yd0e8LEl43k5znOj8vKI8ownma4ziYi7WbtjlVBIY0m9FI7tN3vrgPyIZUyhVWDDZrMudOqlh7gAjYwEvAB38KnElquAVmHUl+L4Erf7MG0ch82CsPePNCt2qDG\/sYVQ7CKMPlErbjy23NoGE7IYQRnxuReZNu+ZTwju\/j0P6hJKFvQqFt8du4fGkoZ7EA0TVm+KpsVgLPZgqWUynP+l29MfmYk0VjjoWics06mtgHkXb7vyi8jTZVYUhFHqP\/Uq+I0I2T1GkN04ofZVjmxl67\/WOYK9qbl9xfggAP6sWLlSxScmjXIS4LY+BOrJmzdhtiK7v9wpuPdqIkrYSvr9TlvVhaMawI8z6+w+f+kXo3rDcDRnxT3EhmIAQ3ZzopsujeP4R0KshjjoOHGKA\/6dfFMYRCXKt+84d3s2+ABsQHNTxiLfUlh5LqUDQoNFYNLULkeVTMISpv2VXe3Pq\/mZWGVAuOwo9cCZiIPzwiOVbpQcFSN1JgF9mpqY8VNTWe0axwAhvuP1oBMvXMgtqhUH62+5W54bVnH8Eeuc5f52JDaphECfd+ajdOsYXLPjMzcasazXNqEiIwqsr4\/mwngRhr2Z\/xWXfIgADA7Q2RvAeQ6D4lvw+A9UqKexP2KtjugnXGl20R9rWtuDB+nDg7keoiK47Z0MYz2kL3AqyQ0OvH4oMX6frD5ljDIb8rEx4U1GHv+P9aE34xYxR7LlA3sQoGYx3iebMaoSdYLLcQoR3uuhZWxIBVgp6MlgCKCjSFQA5pbuxP1QSq7KSua2xqC3UW9MXG+FtpY0vRwQTT9JqhugO+4q3JC2LJy47P+JOaCBDu25T09pKSMyougWVoUZzPpdnQc6sGBThxGKp4ksC4i19C4Si\/FJdU7V24L0cby+EXgSlA0fDOEYfj+jlsoHy+86iuDgsFxuSpvzit6nvEg0KSQ1pzT0012s3nzMTrpGdnFOmol2aYbPwgrArPhM\/PJ6\/zFoVbWozIviY5Gia+\/vbXw4W+19gTfEPJS1frfdTGbH+R2u62TJbahI6PnztO4DSkCll7IvQ6kTCkXdKYFlNVLY9wxAodupJ+b9evtemCE+IH4sF+Wl573yxFVPtW1jpi1PqfbOXxSvu86DOwyBpT05sHIBEaWQowGKacWpB8+hBGjUVanQJsd6xEkJxjMZUfS+YxCrkxV0QomOD9Ky972ACwEb++9fvgZOtVJklF\/6TybGyHyUrRlu9hsJJwlkseUfwLZviuLYkeP2PYoR2+BHofce3r2AkK3kLZ9wuNw23FcK7mozr0221MHSwYuGObGZSuSPwUEIP5alcmPuuucKaoAMXJX8k4CiS5Yuf4xkBO0EYsj+nyI1UHkzDefvBJzlqlOIuQ+njsSk2nx3uHwSAXLWEB4WQ6oL\/68YiZrA6eyMcqzuo5WElXsAmwYoZmL3\/jUHUZhIHub7i05Jff1kGSt1iBl4PYf\/7gkQxKkqqpyvoqNkKHMDAFYA2quh6sSF1J0oc30KORDGEhgnOYBwGMQYBFCp1piVZKj3TJkKjXIJCTyyA5djbsuc+KKkWj+JZRioCyaUG7giSAJDKKtz3it8IjsJU6YyVQnA1ma6eVBu69Fjvn48bvJcz6jGCA94HTyPOO9LP1kISN4UFJTGsZE\/0AdtqpCRUM\/i8MOBNkPwZS2vZhbTIN0u\/H18LmqxnN+g4muqfgu3RwUvftCACCSKsXUJjaMtK69qNkeiZZqW\/wpqD1wK4JyQaDYlKub9KQTM\/f+4RfcwarkLwMkKo14O2K249YoBeUD0rH2\/+b\/+GyNnEAMZ6DOeHNk4t5klxePjtEOabKh+5ye5FUmbCtfUQnI\/l\/P+LsF4T8X\/VWewRTgKG\/jP9ny6bLPwH8kN\/QPkTaB\/zsO+L6Ntw4hkrA+3g1EJ4fo+ig6hPz\/cjNGHeL+EHvMnPnI0PDpF5g==","iv":"2ba8d22a040a566bbbdeaac1adca7f05","s":"be5e9bf16b1afe43"}