![This year, 70 percent of tickets to the satellite event's public days were sold to visitors under the age of 35, signaling the sector's growing appeal amongst younger populations. Image courtesy of Watches and Wonders Shanghai](https://cache.luxurydaily.com/wp-content/uploads/2024/09/iwc-schaffhausen-booth-hd.jpeg)
Held from Aug. 28 to Sept. 1, 2024, one high-profile watchmaking event is blending programs geared toward luxury industry professionals and VIPs with presentations that cater to a broader audience.
Held from Aug. 28 to Sept. 1, 2024, one high-profile watchmaking event is blending programs geared toward luxury industry professionals and VIPs with presentations that cater to a broader audience.