Identifying and filling gaps for heritage brands: Discerning and creating new market opportunities
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0ff386998fea7edd9b504d5ea976ab8b","s":"b40f06895cdb419c"}