![Hermès, like its peers Louis Vuitton, Gucci and Chanel, has not fallen into the transaction luxury business model trap. Seen: Hermès looks from the fall-winter 2020 collection. Image credit: Hermès](https://cache.luxurydaily.com/wp-content/uploads/2020/04/hermes-looks-from-fall-winter-2020-collection.jpeg)
Luxury Daily's live news:
Premium publishers experiencing slight rebound in ad spend projections
Channels with greater flexibility and agility in creating, editing and optimizing creative will experience less of an impact, per a new IAB study of advertising buyers' intentions.