As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name.
Yves Saint Laurent name change: Messing around with 45-year history?
Posted By Rachel Lamb On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"fc0c4b1479a0ee8611e12abccd3bf2fa","s":"a03ec2be995a6c41"}