With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Image credit: Gucci
How Western brands can find the app in China that reaches their perfect audience
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Software and technology | No 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","iv":"2c4b3390f6c2c80d66131dc5fea3ad5e","s":"552ae92f3d35fa97"}