With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Image credit: Gucci
How Western brands can find the app in China that reaches their perfect audience
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Software and technology | No 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","iv":"64da8c5ac2cd1f6e52296646fa74744d","s":"8871f8d54eda71b5"}