With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Image credit: Gucci
How Western brands can find the app in China that reaches their perfect audience
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Software and technology | No 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","iv":"f235f840eca28e4c6067d4f5c28c75a5","s":"0a2f2b2be68f8ef8"}