Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Image credit: shutterstock.com
How WeChat is losing the war for users’ attention
Posted By Luxury Daily News Service On In Featured,Industry sectors,Marketing,Media/Publishing | No 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","iv":"9213e0d6df0079737e60de4cc77bb091","s":"83b3900b6c25a190"}