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How we did it: Cream’s campaign for jeweler Bucherer targeting self-purchasing women
Posted By
a Luxury Daily columnist
On
November 26, 2018 @ 2:00 am
In Advertising,Featured,Industry sectors,Jewelry,News,Opinion,Strategy |
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Influencer Anna Vitiello pitching Bucherer jewelry. Image credit: Anna Vitiello @annarvitiello
By
Mark Izatt
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","iv":"e7e614dc4ffab437cd8b097b09d1a951","s":"b68e3f1961cabcd3"}