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How we did it: Cream’s campaign for jeweler Bucherer targeting self-purchasing women
Posted By
a Luxury Daily columnist
On
November 26, 2018 @ 2:00 am
In Advertising,Featured,Industry sectors,Jewelry,News,Opinion,Strategy |
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Influencer Anna Vitiello pitching Bucherer jewelry. Image credit: Anna Vitiello @annarvitiello
By
Mark Izatt
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","iv":"ef9608115fee6ea65245a9c89852c0e4","s":"b8278747357db017"}