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How tribe marketing engages consumers as online becomes more important to brands

Forrester and SheerID explore identity marketing in new report. Image courtesy of SheerID Forrester and SheerID explore identity marketing in new report. Image courtesy of SheerID

 

The COVID-19 coronavirus pandemic has forced more luxury brands to ramp up their efforts online, but as companies go digital they must establish trust and deliver personalized encounters for these efforts to be effective.