The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Image credit: Shutterstock
How to win the booming lingerie market in China
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No 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","iv":"1ed0fa156faa9e856a0f37f8bff6e816","s":"9d8a444b1ea47338"}