China’s primary and secondary sneaker markets experienced turbulence during the COVID-19 pandemic, but is China's “sneaker bubble” finally about to burst? Image credit: Nike/Dior
How to win in luxury fashion during the COVID-19 crisis
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing | No 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T0mUDkO+4CtBD\/uoTduUVxWd7IgRjk9oy5xJbVWZENB1XSngu3fJpaas+c4x1HG11\/VNbdeOj0FjtELp6yBXvQSruAQBFDjiQbi+QpLDrlR+UAswkNZRv3qLmLPA5NS+Wp5YXWr6n6A2DdtyABwGxd8JptV\/easklHMmseB+VY5KIgo8yKDoDwt6AwuqxRSM+WPwRlVwRTUYpol4cFA6NsGkbCNSrBzpIKhfeHajPtPAbDNGnDVsIizujrDCmYAkL\/4+0WVsU4RdFPIiCbhQmM\/RPvu50JgsY0yu6\/L130bzCBo1yJpaTWnQ1UceaWgrWqVdIn+dCn9uaJniy8fDYE1kpswu50+TrPAjcyS69qQHRDyHtbuzaSnVML2vGUOTHS2w1kL3YBPO0gfzrHgUD5mdZkQ\/B9GwHI+Ge4+5TH2yG4NGRMREEDHoRF8G\/MV\/9ynX3n1uzYA5VC+PmvvMnLheXLvSr56UU2ecGQiSRuGk7a8hWgIqbYXC3IGoBJkJ3V6S97DICWrWyi0ZwFYcR68Q8DINZcjyLHanDrXJ61q5f9XMRGuimrPtI4Uy+i0HV06heuA0durwJ03Xe9z\/vmQa8PMTvABYtx0NuH4CJuLNFH1yCfaWmQxNC2VR\/8OGr9M5stMse+eNUU13+45wX+Lpz52En9dZzLG9S+xRhblWw0vuaUSRWGwubj0u1gK1KM53n217nnSFl2TwZcMujasQJSYLKLSOghhOqtziVR3DjNYK9JvubyfpI1BysiyXXWZlJwvQQ\/88v0lysRWVMmOXeVcC41h\/9sxkTdgwcQp3znvsmAjAvc\/4IwVwdUHek7M8yUd3PYaT8Y8iaH+raEmV0fXvNCkF\/Gr0VnAOlU3xCuCE2C4bVF1EWEfjZahpHYEf645KMKkDi1+HBdyVOcgpzIIN8Hqp4hHjA77+T1aEds1D+1sXatdE3Y\/AbYKia34LgD38Xv+CqZv34i1a8\/tvVXtt+1rUq52uLZ+2sy49wd8MtEoDKridiuTsZq2AJTZZOv+jzW71sOuNCXxAfILS4i\/\/VNi+EI+B9hUf8IxGpz\/WSxLFTOejNFR7\/Xh6ToR24pSbPOX886kbC5MYDAPRFjin51x53qASNbNqSBiKKfpAZ0J4+aJAPJymgHpoy5PxhOA7SjFETfG6eZH1RbRMf0UZRBO9mRUbQaVW7GFjnuv+K9qi5O9JaZZasTR1115\/MwLHrBgUzFHjyEdNLv++S8kQymQsQf9YMHG6yBF9Sv4NjvaHEaUSE4lhJc05klBtM0m6r+JXRSMK5RMEL9Xqk+dQQrqFrjt2ggmG8kMV9K3\/eATmWJB2YTYONJke8rHVGl0yBxy5cloxZhsWuAOcvUQWkbDf8MV4wpbCuCj3U8jYLS9+jKUlv2KeF02JoF7NxZCb3VSSMfHFKzc8\/m99o\/SIjnB+aUubpF0A98yXXaHip52efOy+BZwxBvNdjzUTJjOQdIIe8k8FpY9IcfRI\/9E5+0GVDqXq3f2jqEcgJb\/qw9VC8eDSPkGs9\/AyN290IEb3Fi2wglPyQdCFURLwdR4yutYhWbu\/c8KOU\/dfAMCZkOftgUmVe7xreHFVTq1PyBToviRFXM1EAA5PfGEODWSzDxFdR8DKdYIaOx6BSMOwUpz1pfUmgqFuoSTrpARDxH83Ok2kOy54WR1C0187IMR+TDIgFCxEzEdto03lBFoHdz\/1+Blo732pUAwpJV2cO6FxUqNYOIoIDHPdW0p93WQfft0QkJI604tSaQwKcqmpxmbC\/PWHLMLj8ViIjnbfgfPJUYljA72NFcg\/Kvt8ha72MngkkzVtnKq23z5EEqv6BFEjv9GxfK0t04gTDSETLd7jkSs3hgC3Z6kVT0ILYzYUFzWsftyqj+U+AP1m\/YgsXAxqDHQcPjjLlPniFyITQmOzpUKzu\/tcN1V1xVdTv31S+6zjKZN3Ta+J37rO+yGvnbs6FCZwEqm6bQMxtBFFkGL7T0uVLOzjSgISchnR0DKUIY2bAj5t5XSFL13f1SK6ExDpOsLHn8oY3CI446gMalxjW35xXYxTxYhzLfjzMlR5Y5uLMQG4Mga7KozmQ\/V6oyR0Ocf9yYHoZCEwt14qF1OsFkV+MP6TyeIqv1cRj6tR+LUfxuIinvl2mQdodPZET0mlfwlGvsvKNswdwUOo5FnwKFpYnu1k2x1XMxgkTI6uYcHevyEwFyA1fSrVcJ\/KCY7dULS0ew1lo9S41s449aLV8yyWG0AtK6DvkkYSDJ72aPsQmr0HaIfqS9atx0pjM\/HFQjCQhjCYCySBQwq5neFqw+kIiPLeKZkgEbLcXOeIeAI7p2XlmRhQaDaYHAr0JL6YlgahZM6uQV1CYwxJ3LAoaEeNne5dAeg\/vXmcJhMPIs\/wfdVAbOSiVd3Wy\/\/rOQtRhIUSbSahGun9VMqSKicYdNBCKg\/gDrF8XgKY+8JuRPbM2yITvybKg\/mV35AU+IJf4lgTQ9CYc6QOqUVRkMfjebpC\/dRTk+YLxfx8LZw1m6v7k+rawWRrTchmySZAxFMexBaTuaPExFhDNoYQyTseCXxjsATSiBV4AXFjExBZjjBDgg5kZZWTdQX4OfAM3EjBP\/xaPsV\/Y9YUtcgqK+N9EglCEtVWEDRx\/gkURZedXtn7XRUqq7MkzGpv\/8iLzS9aW84AE1Y8XZ3pgyuvqLX2Qw0vXNYAzd7S+cK+42f8WEDHN3TPjOVQ+ymsJ1TSfM\/j0OppOaX25\/tcY0+6OJxbmBhTrFCiDzWGStNbOwvC9QUFPBnRG1YXJC5HFYIhU2cj7+\/mpARtPZdnckm6Khs3ApKEC69ZiHVFsGJWhZsKXm1vwBHRZirwAxHNOgT8BO5H1N++F5HHnPCXaRqKa8yARQJjEqxnhHZAFLcB+GfWaX3wPFbt2PAv0E\/CRjKI8eqsa9HAK5mpQSId4R81MLa+5SFRTs5\/psLU0oy9JAyg00jeCbBLUjhPwoEXk78I3sTrgj+0zZN6vHGsr74PhcvDo\/5MPauynEVHBm1MtPBVXvHvzE8HnVvDkd8d5Rial3+Z3OD33+oGnQbpe9ohP2Nu5KSKBn5X47SwwMyua1hFnrgv4bi7jzd\/ujJVFAMQOvUip2vwwIc0KOKgv1LwswgdKIWMGsM3ifGVBB7KHcnsOtWdHxUBZGdj2Xd0fuSZ086TmZwu3q3qMG7\/43kDxxev1kTP8SSzVqwPpot3sbm9eRQS1R4BZv9ls3o8losn9UhB6c0\/qQ6uc6FdDoFOgMLwbd60l1cVP8wrdSGIrH\/IrC1GPpAjEDeRG2K\/DTo9U1O8gmCZitQ72kIOGKbajAfqSJ52fl91ih5FyN2s3hJaTCjo17oW6J6KJIvYS0a8JMVIM7AOumfILVaoH4O0T3beR8+EEAiMX\/F3wQY+qO53jQ9eC8QUOguKGYuW20p33AUiPT5I1CNKneQgFdM2hvZ3Mfg7yfoiEiUeJlBB8bLS6H+oHyq3ABXEyOrYQ7zaGHsYeW9+EhFfDILeHdc1+0DZ\/X2Is3OA9sqYHXOLmqv5b0NLPkNUitLNP6Ur51lqxRuyLgIZa631KWnIjBKK+0jGoz5Y0Pf5VWctIPpvSfRkRt\/vnr962CE4Y\/DyL5zcJXiL9y\/peBrnUIovSm96UktTan+SoysuE5u17RwwU0B3aOIOssLAjVUUen1JY6U+JqMD\/DiU68BGQ0SqTZ4urgqhfaBoRwdIiCpFfDMRFmRkAfATyiY0tLBURWiMoCKNFIAMVhoAUj\/ovSunaio3abltH8CpGkSzylhEtPiKv3KaLsze\/I0xgxlod2asci9PTWj3AzEYDeXRf6ZIlxOBO3LudJFWTW68fitPEmmf9y7Jz3faUpIDVEZ4YzaCYI8tdN7S0upFLMcGsbFX0Go+2xo9\/p3ytWB21+1Rrw7OzcQTjakx6UBrCmEGwQECe7APuv5HglXM\/trf66+KiVp2d5w5GOLFV8mFdS9dA4h37QFAZwpsjaOuNLVFmxIhI+aX+7uE5eJp84XqDLPHR4m8Grh3aydD8FgmGyldfU6uWE0PM3ijCN1cqc6MWEsXvXn54IYDI06ADy71r9Bw27n5byGPfdT3fzFX\/Bxr9aykyTUL1\/7ZWRsFnn5bHcgTjTnju1tJoFZdt3ffxvWByajUe3wOrNCsJ7cJgwIXB5M7j4uDHCpAzKCSl9gAHqzeT2+gMP4\/uRQmGTr\/7I9HCX8\/ZdQqwfBXzUH1CnCekEMH9dsZFZcfFvutbuKqx2IEpDWbV8FeoqNuQFbPPQUgq7N+XjD18H8ZAtAPda1iyjA6vMHbeGD2jE4mvM1Vi8zSXWxhjS8kJuSOs+KcL7yS32wyEEB3xzHDvsc3+7vY7r77S2i5xHVzRD7MY20Zh+EGlDPCcKImvaW0d7iRvJmebltiEoBF+xs9+xm3g8nfGURdkK8MvYn9O0atKeGCf3oO3s1vf6PmQZApVYXlc\/4T9zj2QfSepr15Edyot4lpIiU1pRkGIF5MxsPwtgcAQM\/ulVIiFnS\/3O7AYsjBXrQg4v7EfAa6UIpInMxglKJuJDicQCrUGA2TbiLihyr53vCGNjA0vAtIQ\/gPt8X9cTaNa7AyF9v4PF9PP8csVmLrR9tAl6TXZ8OEoeomEQIfNUZkcgRFP\/V90ZhlJfXGZD4eCKR\/o9NWW8PuqsACj7STTNzekOZFh3MqGSj5A1fUQ\/EmNc8rToAtD4iTFCDbTMK3NgLXZyrb9hsu2D4goac4FkJKUESb6i9D\/7A\/o0Zr\/Y7hGrpBwtF9t3Omf9aHBzVxBAra2TcwWvoI9zGjN3SgENw17+ZLH1BCBy5tWHwXgKfR0tQwmqdEEsv+OcVxVko5CIXNqIjz+KVR2ag2sV6jtlI0tYN6e4KuDFS1HZjfM\/ttRbAcKP64CTLuPLnf2XBzIrI7OyUdiBxM4nYPQyTPApaUAwu01MOMABTpi3inHws5W8i8MDly3rXXq2S6sPL4zOoP6T\/bD4LxAB4Uj1IjXoTwFgP6u7jyBnfdddsDQMA88MBlkdXiMJoeW1vBWjyj4TPbWQhydacxG8P\/6wcPtx2X\/m8ZXYm\/J8Ts4jwqdOk5\/tfFACggJIllY4C+etaUOrd+t93jIO1MvMKVZjzunoDfk3IcGDH77WELLK8j0YE63ZW0P86cj7tMip3BneTMUUu+NnjJuDj3881s5b8X\/shbnKIm7erMRXqgNTYVcZIBL\/YVUgXH56SLVl75X+jJsNa4JNFsyVM8VMVqspdqGMcRIbks7sNCijuUKgu0JweLmPd7lKMK22zPYvwsDS\/48tMe8FpLEgspOlA\/1iqwl9CLELXelJGDH3f+6\/56qhMYMYb\/ACalrEZoeNCJ96EUB\/lCD4PhSLJNS7mhyF7OE1XUaDI\/pjSmrdB3TAzt5lpg5r0dSBCz7BdwBVcFcispITZ\/Kvj9yEzmKDoJbZNAKk02qaO89+MViFWxRFHrUnLuT2Q1ZzGsbiSC7cezK1++McshuEMF953r62\/Y5Pja\/86O85K7tVk+9Ok32hnPf6Sw29naa356IHC1QVUyhOpjt4Uu0l972gsLpXrZeaaPeJZzhD6ntklC4LJx2zHE2Qk6vkpzsaTp46zUKgr9zeFf+Qhti7IG33MdL1WBVS\/ZeTvLcj\/xnkx8zHBvKmYw01AHiYN7NclAj6EENA+3FxY4a2YoCX7nDUcaW2ZkcKLarDz42fRaVCdcoffVbGp80hi+EPkAZ6v1SYVEdHYd9dBh0jxkL5PWMaYX0ljg\/8wWI1623wwCYFJC9eSwKpdAihtOusrjSZhAmV2DFb8E2Guu4Erz5ol6b3qhYYfjxwaZgfHcXeJyk8isakRgNHKiUiWOM5V3UVqugaAdMzMVpZi6JRcqTTpAJrAkGzu9MaIWldkWLTtT5KxNUgOMigSqTGG6i3GPIrhxrFygMHWVNeP7lDZG4Gp3FUrEpW8gZ7S5OdupTgKNND8l3LaiB6QPdrCSxicw0Q97yL7ehFnf1HGREl7xw05eeIkgzsRS+bQ4GBJYHnZM6SZ5SxkHoq+N1+76Fsrxn5BK043IErLVhtamyuelsy1eLvFzxSZZWNFIwjK5czY8o1bAQX88jENFPocrYmn4vG5oFYpen8cJ6hs9GP8D+\/iRLi1HXk5nuXXlEG4YDDpRf8sXKI7GIQgLnAZG464fz\/iIqxsuEWqoNP0wVSq6Dsi5JpPadZhzowc3CDFKbuKo+BE6tLHkfzkDbbnOV3vliLEym6c8eGNYFP+ZpCUKZZPURWzXmHkw7gh3ztBjE6y6qc5Qh2WKKRtfpSl9oM\/KHdj+NXEWSsduQMFMBm0WujRu3oLsdzfbOre5Wy7+sJVQ3Y7A3RlyCvxFC2UBR43HbTIlL6B3jKoYogdZoxQB2lGTM8VezJ76c49XcEJzbnU0ZjIJTd9SgnpZi5qm4gcnq7aVx\/pYmpALn7TS6oA1xcjSoqBavmdhdSKWZYhJNBzcpFS5iPwoQNSSG7gMMnX+bA\/KNmQEQz6eBKNdL3QTybLo8+XpKMPESq8s7KxWIZatezi52xDgbpBOqitvuSomGIg==","iv":"dc7e164089520b776c37f7a57a81ad53","s":"a34d9dfe988b71ed"}