Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock
How to win in China without NFTs, KOLs or games
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"df427a740dd916129077e309272a7678","s":"7c6060a89a642f5b"}