Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Fortunately, brands have options. Image credit: Shutterstock
How to win in China without NFTs, KOLs or games
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"59b6ec45e2502ad16f07e0489e0b8d50","s":"4a10ab98c0867a8a"}