Curtis Nishijima is managing director for Europe Middle East and Africa at Adara
How to use travel data in luxury retail
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Travel and hospitality | No Comments{"ct":"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","iv":"b9fe63d99215fd5e5b81491608235b14","s":"86eb8edc236845e6"}