How to stop QR codes from becoming a marketing gimmick
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ad5d20c8ce0567022e935b74fd675a42","s":"69920b5345ee2d6f"}