For global brands wanting to grab more of China’s ever-increasing male consumer market, they need to prioritize influencer marketing, Big Data and adaptability. Image credit: Shutterstock
How to reach Chinese men with your luxury brand
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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\/EjoxNl8q6mYf5FcTgtAGgfAiGRn1h6PvaY+U19q2N2mup+tz4Dy4IxYKRzdZkKfnORm5gB+XA4zgONBzhEZE+rSSu1QbV+64i+H2pI1eHv5EjxPYBfZbAPxXv3IoPkPEQ5M1EylXq+ZsFtmgFp2Vja2ZqppaNtvrGEC6VAQhsNU3IQ91JrE5sCtHpwbgLzXaeILch24HYXpx+rya1S+llaFEdWXaILioCvF\/ZkfDr55LOpA2ybZ\/vFH8hma6XTZaCLXXEdP2gVq6XgEHIMhhgCBH\/gbRkEZJqRrPw6lHS7aUvWWyHuXXTHQDa52VCo0nPeLbgtv87TMErluBcicc9yMus9StwO15yZWTCQ7BcM60DLGe1noyZkW0g3v82uDlzd1Pc\/X0GguBtvvdlidrYfrWvCtEVfO74FfJhFWQVNuGXkWnAQmROSJpNyECHBGunEblzFJKvJgAqqV385YmqPVcyy1QOFqlrTIYmJqDowt7mgeCoVyNbntXLbDYz0WUbdz2UhmejR0xueJ+7QdB01+UgdWNn8EBJlk9s\/b3p33wDrXoAm1LKEayrYuFBY+M619GXORWNFe\/iItrRbsNTczD2USbzLHYx0EA+5ePNPKA\/\/Aj2z8DR85r3mXlEn7eOnNfa0b6uJh84vFU+XwRVHa1VRiM1QSkCI98N2G4mOHPEq\/8CcjXLA4frrcK80TXQM0ceQ\/hOfpRQP5WBH49rADWB46I\/YNtF5bAxWgE74qLgu8sfAyLZtWgCSIQ8n0nqoFu9mD\/pnTn9V0ewkZZYziPMSUi8TN8GHRovk6aKZqoDDnzhl2y1P15kzfaSvwSpNR0ciHWV\/xjGBYCUtQ\/EUBvHMEz2liSHQTXaf5yLU6N7rXJ0Tn2NOZljZO3nznJNc8xTfqOCNOeUCElVJIEjQECYSJ5gcq\/8qaOAulLsXcZPp9WLheXgldoKRTXfa7hs8g\/lU\/cVSQNhDOpXzOs3pAvl7kKAicBectlkk6DtMlp00ilWS021iueepTp6SWyi2ERgNN5S6zk6BLmaAVrjlkYrDIMc3tyg58jO3srvfE3MpBKDJ7hxkwcqbGcq0ZKhjNLl4UT\/xBsQqS49llrkYq\/+XP8w\/xIubsptDcJYLGJeRT7h4pyHCdMk1s0dKpNhRNf0iVOfLDhIuA9P8+U8OLomv4PXW2vnGpvYk301Ei5kzKLGCbAw93cODN9utzKJ9WPeA7blgd\/o7e+PxlJANeDeoWnY9pzRQpdOWRra72eICQ6WFWfpxlk5guYZivNPbSmeISYlNpdZxAlms5+xOsoS4PheiCZC7Ac4I1n6O6Hobad1KkBclTPTYc26RjxwvdyopBJEv0oZ+j4nF4Nrn5LaM6d\/b7MHT1yeieI4ZmaCKZdpWoEs1BrdY6ZNv9qkoPh19AXIzN0x9LbzwXchCT25LGEyMpFdzK+bEWR0HOztwMCOoHoEvFS4w9Z\/3DMq4mTfJOj67Ig\/Gq4EB3OhXKD0j4gtVrkVq2i\/RpDIoQb6glV3NqJikjGPJ6g7slWIChVJEQQQVu7QE\/7lq9WYaQ4CVxpaqCpygkfCnqn2KZI+MJ8Q92Ib6ADDhdcA05Ps1hw5wRpg4EiTuYrVIeDz8JX+cBlcYwNCP99yg290S3TTC4rbe1SQs5pyzrP1wIoyzMzZ4YGKHsLRcEhb6ZnOHMEGzoKcFES3TRwryFHw2qzgLgEaUVevl2\/iRCG6Jdw3dcMafAIyJA0uGTJbVBnzeEJe8umaT33\/\/EIc5TA89eJYrx\/enob7S1M0eGyLfnWsEVQBYjWbpqfD5q5gxvbOwKuCUBHhyCXSryJubIAB+xnTFhu5FKSZb4ONs8WQDUBVJeHyPkfAHC8E8FH+mfqPr7zdEWzW\/sypeAyxxgiHfpDLl1d07dxPn9Dog\/WhvKh6NBoMdBa8TMhztp3F9O8qXVjSr6y9xdBwb4dPkbyIok2scBzBUNt0qIy9LAJHaTTgXF34AHf3B6dF5y7xVc3HYk0z3fKyjYRrkqKwThBMGjrMvbHNKq9oQk3DIK2rEwTheGqpA4OHG6dBxluTPIrmDx9WV+LRWw\/CjOXny6dDkYaxuftPL\/oAZVqSKVRMk38g5fRYjrBsBTaKnNYDp7MzHD++zKTY5oOhAMUAjkGK3hEsMuYDqjkIczpv6a1dHcAWrNr1d7WTSac7Bf4JVC5TViqjTcswUOxYNRLKe1UvQKOPMohphrZGxmDgBYDPXKCzXc8gTZWAETq0N41j21pWGuOkkuhgbsByW\/l4JBI9Ok2h0W8BCQVaHL3VBfB\/C+qLKDXw0YM0IcGNPrEwJ4uNJ\/uFTk1lattmjRf7XS6KLCUgH+d3cvJf4WfreLxnm4YBqZGj5j5zvzlFFqRzx75W3rKEDEcOWlyDmLL2jEaKBYKbnQe4NuTozSlBVf\/K73G5aSpJ9jpYM1mchN4wTGKT1pI4a3ZeiF8ExPSNwYUpTiZAcE7b+d69LDIwPTV5w2F4Sbf5ERARUhFrNxNohDgtmD\/rYw+xc0Kam4QuFRWjPcgShcIiqA1ugPN6zGsAqU2OkrrkKv3Wehz46yEZvzLJ3pIcpwkgS5017EpnKnoC8k9ZYK4N6eCmw05GcM9tDBGNuDuOZrmX++GopbgqwRJ\/xdni8QivPzntsXqpg8UTUmlqvEP+txU+auEC7Ng7eUsWgxCYp63b5SgoiZoRbeL4xi4dLJD5a97x+rMFJaNC5hDX4LKAataGjuybfBCr19TNlqLrTI76Gis4wx3g+OGMH\/GX5X6pb628igxcpRFpIeHhUs5jWoHN9QPjFMjw3Vi1Vy1wUeLpGAbUeyqsP+yCXOtjtlbZuT7YVkL5g76RazmWXVMt4cT58BPJopKUgC4xc1Sf9lrt\/tLalegW5MjuBy\/3VL7DtmQVVvXzoIpWQuuFvAASgJpLCoEiK6xMP+bSitaITgFgBYTm2+f5cG9D5twcVN0GH2KbYMZ+VJmzAN33jd8mR4IUPmE2FDZzoSyiHSVW1EaDSWSiD+M+7ifTlEt4n+\/RsKWx1LoJMhcQnSY5SDu48oO\/wKVr9uEkcSWuS4fgBh6rBE3iVpwLZQueJd+h5AOWonlYyDeszN1Xn7bBYYDl+iWDOruL1EbOnx8Rp\/xeHLN84TCZarAKCAd7q6daMtUiroPgjuVE82g9E+bW3GSgDQDsyhjETMTDgdwUG3jBof8bJk\/OscJaAno7kuHVQDokC+ItRtTGikbqMf54IYSfCyOApaABTtMrZ\/Wno7vE6u7dwq31XbwOJww60062m+nXefoXfjYvEIq+bzKiQRLEuzqpJv9xR0evz1cmK9LscJ7bk+G34ucnDJcLPcBeHceChOsPTFk2EgU6qnWJ5xsKUpQi9coDOJMUSkQYIlFL5njQbAvUT1b5b\/tVQEBX56vBId3EQNfpYR23zDVerosB6yYraEjISVWiCcGpMtI7l++fDmA3pscGsB+RCm+7tlXcIggW1iF0VtcU7VRtFSDMzv1l1RA0vfu6CjJkuyVKWOkzgFx3Rd0me3IKGtBLVEHrgMS+zSlyOlZSS2V0eE3dLS5WELi8eZxDZKEfJv1EAYyHO48+NHB89h1R7g\/F15ghuwFEww3EV96v\/imssyeYs5qFRsHWntHrVGaig9XD6Un2cfR6WOhHo+vAJm1MGNQE8gf\/Q7GiAI9kcVg81k4Itv+MdwK2zeKq9XsRWQ9nUMibOhz5+Ii3FWDbitZFtjkEPxu2fW6cTU27RRGn3QILEu0SL\/M529r9lA08Unb7yd0JGOxZ80jFnaGvyorIiKwAqrYlFbKE74FYTpTNJJIRTZu5lBfvWsEAnp7+\/ogKOQ0Z\/Ktps7PJfWFmPScPj7yuOhY8PQ1A60g45mqe3eiOAko1jQ1nrGDdrPTA3H9VasfAKn2opee9qTKLr9LODFZQB6QmegbkyaumDoEPQe4c3DMWvyly0M3iQ\/WViN32t5ZEvDNWz1gTL+qmB7OO4baUIEqX43M6KKSGvX9b7tF9hvTrOIhAys5AA26N0SYgeDfErND4nqIluNyi1d55chunT9N89EkutDuKNeflT8KX2Jcpk8VFh1jKU5dEnC9oOWjlVWJligj4j+TBnYLr1ndzNnSILDFBpQKIwFtGelM6866tttaJL7FzGKIBAa\/o4CYLqNrFUy1\/7HR9oFdvsZfSuYu2u2xaS2pal6IJXbpxpwgYsjR2FlcGYAXGjX0ri6kAZ1BCg0bBrdtgeU1Z58MxtuOv6MEua8xjPt0cmfe7ffGPy0C\/svWHE9QUP9\/heiF4QV+s2VxdIkslK5fkG5X2IPf+AbP0XV7pP43Z0i5EjHbXltDH70NUas36VQutByHh5yi5rNRHhBDs4Taimfls6J+qoh1Vf8giujiOPZQh+jXYeyMTroVK40qd5JGQ7jN0nZO4D+UvtgNjcYkzoou3eoMXzpf+g95O5XjFMgz5cAY4hGnVnoSS04mDVJsX7mwWrW+MxDssNMtkgyaU52N3xglxfX4g4Lxg\/lDOqr6eiJq0aTvEgWyXJzqULoihwyn7099bJCIjfLVK0RmTbCpuvTz5WlWDSaV7zCbmvQCApf1oA61013BYTmKJajYzH1YzuTcOgjDJrrtE7udTqeurYmxJbDe862fIBxshuagBnFdVypjz4259UT8jKvlgzooV31bbc4+bxv9F6aoynMy2YiXLdEWxhQTQXWBn8CueXhyENLOdoCvsI7aQHxxyUjJBelozG6tDu2hAMohyNVu2H4CM\/HUBxTLLUeIhW8JlUQdTzUkwPMdIshxmPVpc5Q6W7mZrcMlW1vJbqHfrlvdjMAhb\/fZ\/iGhio9X5i\/UtbzpdN6F6NvUeMv\/51+slj+lhhJyp+EbtEzsgoIORyguhlfzRvBou+LGdVZhOIaNvf+cwkb09MXcYcwa7tbuksiqADPr7Is\/O\/QStP0tvwLevHnR+7SdBpWtSDn43UG05bOckQ5Pwn3sPt6blQ3+RZilu4HwUFmIrX0foI+zV\/ly1T512Y5sRgmLO\/5ZyvRcmV5DNnGpq4bCKkFcAmX\/sTLrh9vUPnbbxafovGj3ARGqXw66oVQpK1vHSSnRBEgOUzw1kE1cquoyb9UEp6hc4lFmdFj2RBb5WPgjARItEHNzkk9RWImIHa\/bRTt7aZMa8fsCV\/BYGc9ZNpzXsDRSULSjyNaBRDHuGqyz2XozYR12w6t9eUB8uMt\/lafLiSFKzH8ahI42jxRnHnasm641e+IJDVkFIK75F3DJYByeUqQxP\/fmHaoIRNvoy78pAlhpdf0pGFKVVytI8fbiHKRnNTS\/SBOWx29gWuZ9HyUXer5m8ea0\/rqRZYXKQoroenWsvAvEzykEPECMI692i5oO3JRsdY8opfXqr9IpvfEDB+b4p6gkUfevNMf0VQIPvMUBoZ19NLe\/YOev0HR7jN+8rYNxIlOg0vnEOO2qVl8k2vPQyy6lzmLdZUtWlu75+g9NldgD4zxPKou8LO0P36SHwq9dXM7ej9sf1z4vG6mjZQYZal0U2Vwjxpr4sXLyRriHRRNhs1U5DaNJQve7mJPdTQy3cLQOU3qYShsGbL2zG8f3v\/WfNbpQWxQkqqbH0KjiESr\/pGetBM8Y+zSN\/jP8nuybbCQcdkEH\/3f3GcJfy08xjFNyleUrk9lthzZPj7UHfgEQ1AQ6S9CJs\/TPUnc\/Eq+\/wHra8+xjrKBq2SWXw1j7TPRotUHIdTdYgAGyRxXoH0S+WGF\/u2u1W5pgVmE7MWvEN5cNYvpUPxgnTiX3IrmQb8RK1bFqig2P80lI4EEFrkrnr6scXNUddE9Z0HZ2pcvJsOQVGplLZlBV8Uh\/ZksAhAVNy0GOdTbWWuXXC5EeKMLnilAn3n\/OEtdivB9Uup80jw\/N277naMseQMrHI\/72iLmZwUexXGK7ffBcuVPEjr8z2uVVx3rEQhFJzZFcjLCUQRoXhyXPSMJxntktVRJGYBaNvAMJhjZfIeqPNd+WFfvUVn2eQluH5APwWJX\/z1ugf1PM1pWbN\/xgpZauD2RWX1so1rh\/tJFvIkvtHsfSOUaWrpLTzvWyaR9ozecTkZcLDCv5qCjnU5T0v2uM2YsOvxn\/u5sH6Xlh\/SYSzD5cDahqmOWdgx6xviapvS5zVadTPlEwkyE9C0k\/imH6Lt+ToVwfCN3XpAYBpcvgph4YLhzk5dxXW8KclyQ6RosDy+IyoeUa7etcFZPWe0R9G2F8Ic0p8qzt\/oprkwqH1s3JWBj4rdnZXiF9E\/5uJRnM7Pk6VhdEicTe1uT28RiHskFDn6rZPcbzsE4tjHgQU9T2c1Q1r9+k0Qu35o2GKQEtoAzqD43gzSH\/4ZmR08IKj7ABqe\/rGslwUmpCv+4B8BLjAmAio9TRIunAi3WDYpN\/jCpixe7EKt\/hoCOop2\/xBC1GnewbpwGHPZ5+WAHDbyECUBSzeojKbwdSIhgAYdr+jFDhmqrELa2mi\/swhZJMOOuhm0rXb6IQcnEnugxWXavw1aUHAX1YnEXkGQa\/ztSRCI\/FWgAt35qYCYImtrUN1giS6tbsStV3yzSzekM\/CQ1kmkrP1U9nwaI+vxyG2BPJqqdJV3ASHIUMUmg\/CNtTNozi0EePO1fOQmTN0EPCeXq51g02oFKBE6krjeqQXK8rzAbzZ9AoMIKOMGlk2GxLclSEZosg1GBfnKHM+liGw2vmYNb7SRq\/dXo2bZHhynEuVGCpGaBIRH\/VmI0xxfSnux7z5KENDxNjc32y2eBRWiY2C4dO\/\/G7ckcIcDxNXgdFLXBxqaS3ulAupEZ3\/xYX53D9ApePBfUcWJM8pYo\/tOXfDwUcxJrvV11ngoeFD4kqGUMYRVoR9u1Oj0QemSmC5gqAvW1DAx1ji3Gq2Y0sbnh5DgAxCPpIk+ezS9cMDtbwDmtXXQdpq3DiNKeS+uQUpCsqfiF4dRPUhp7MICD0myY5BQyELXbYUlzKl0LTUSDUXeWJDbNh4K1WeiwIGEOCskwka9w6Q\/wEKyVhxLYIxwE2ssVa7XqqqFh2t0Su+K46UEjPnocWAUCm5bQqpktWH9b19BWJZIzDcwhjVWuJxtSWKhT5p+fuanNcPnEZua+22RT5UUchyJuI9yQukp+fwb8Iab70FP\/KCiUrb6yeaqSn3QLAAyMTSIEAwO8D2pMH\/ih\/UBjiG8WtIf0Ho94TwRORqdentzsFaOMvIAZucz4\/aqJlzy7UtMgUFYAB46yRvRYjGzLnFA2n5\/fISudcrsgJ3ExPO7MHOd0rwtTMN2psPNangJ7fS4pOS846iDvooNFjHdeFnxBdEC6sVL6DYhjCaWmdhMellkVjvNGNMma8zoRtkoUDBaz+y66vk8IodcwaT2AR6ac5MXnS\/gxuBeYcNHS+62zDsvTlUt131XKzTbJJb4NWOJlkz0Uh3v\/vaWuLLEptOnFJGMAGo181O9M\/Vjeo9I7XRlXBrLQx7N4VBPbDsMk8jSDYW0FkUjDrSLZMB862D\/aTsnH1AE70oCz0pgD7xPV6fxlAH\/IF4CVmnjxo5ODMTAK8JXp5HSsuUYT4w88nZ\/GHQKhFErNTPT9HO5jd3vLcdJyie2g2sjRhWCnT\/H\/+baor2FACEH6xXk2rXmF47BrnBJ0MjjhC7RDIFZrBH6OvtcwRXu69xWZpw8AztLMsBUNWucY09wmyLbBRsmuN+Fk4gsKhaFDXgIOstjCw0NI0rpKIe9rcXM4meM4tuxa2ItmDsmHY5j3VdekDBbE4zp1hPC93Fct7RPt2X43hgR+tHilgtl6fAZTmLaT+zbrMkM33yg4pvKzqLMswZbYQO5xKcmfEqldPjrnV32ITwRIdzjnWxKBqyAsW4JmnqIhostxqcuOp50l9g6to0+h47jc4cOas5Lmd+GftpW5d+eBeelPANRylV9G8Ke1T8te4dGbnUaV9C+4D4kM1D4g3FWx7GzByXPgltDgUAQCVEv+tXEBeTPSQPj0xeFrgTxU1SGgX4aOfrnSb7s38\/axK9yDsAGWNWlf0VPGRBMKE3WexScTaiLCWlaaz4Txeg9MLG3J1lSm0oIjW5tlBjo35ibl4MBK","iv":"792677ed170768891a3278922506b2fb","s":"f6cf158108e82881"}