How to produce effective digital content
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"241ef4fb0d09d9013420147990ccc924","s":"957bd0b88d0aa0f9"}