How to optimize your monthly retargeting budget
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"0EN5xBEwHPnr5RBTm3bONeqMTl3577Ko5GRtrSChdMD9HNh6xF0p1mmDSoyQ1lhy8r0bYHzYq1r+asczVuFVGT2PePvKdZeOoWNVJSIfAocAagTWiDLa\/SDL44xhtpOG+xvb\/dPUDL8Zf9UiTmotekbm5UGt4W\/YqMQ9E3TSm7KWgX8GluPvvAamBE1xR0XCKX9Jmj\/8YOMi5OX8Ryo2KdF4sw4Ey9HzLVAADYIXQxoeoOTsui\/o8vk4ew9TevB9IxEqA03lS\/khXijPYgfbQN\/9Dgx\/rrSA6w0HJatNsoh5QrnNmzcklPG1IPqYdGg0AXru2B9tPrIYFmYJBXw28RqcLYSywxdEXPQLcIWTenX+BEFwD2wROHXzSiBJdgXGlJiLzwlJhYlyzhqdC6yLnHEEhQwZi3ONjjoJRr8jMNiTKDs0\/6h9nYTOMwl+A6T\/crhqkroLg+\/UWPQxXbQNQIgUwReAbZ3JkXufOY9IVK90aQH43k0mePuXm7IwcFnULph3+Bf\/SDHf0RLjxj0EsgBX87YBzcx5kbaFWAJgbsqa2zHIbiL5IZEVdf5oKQHVdcll0ohKYy94YCbh0lZI7RhF\/7uRNyWbKX8tY4U+8qlXoILP8dJJk+CdDfrPJLt15eVA4eCddWNLDszQVj8Xn9YQlLi7htbEDI7xbOeFHkeAy65gg53NoyG90Zq2612sOq3GqSTHe69j7flCS7Yd8JhZsbnPFfXkgAI6Sxw9H57FYmC2eYU1weyAs\/CMO+IDcpb0VRp59sJ881LTkIwvOOY1Qxj5L3qI5yhMqXVXEiUiyCJo4JpLvdd9kaJBJm0zZggsMjghoSmltpTbvCDYe69B9OXp+93RY4eo2cfwnZjRitsSqUMi4hvvkIsFINOlgnAFEg2u5WHZglyJ0U\/nQZtvtG65UsgoW9mHHDVxCV925zwHaW3RbQUBYwLkIvTVIDUHdvtnS5kD0uaHKNSDfeJq6wmTL3uEDAMnx4sDlK5ddKD6QFvsKsR8UYkBEPuUBFJiPuH8R4l7ONdCDDsmFWxh92wpNvGOkCScdzBCtSZbbCABI1WEt+6T9AQq5BUPyDRKHl\/uo9jAJul+8JljYmsjTkjejZJIYQzD2wPDrdhZKkdx2a+xngrFUu+RYMcfk0DE98wwpKEEwXMno1Dt7wlUtmf4TAj\/XpbkHx9w11+4yOz7vt46p9eLVCAoID73GT3B0oRQ4v4G8oG\/OSOU9k0AuFB6GFZE0RU1ybw3dLNMFJmpTXZHsVxj1CrxpRd2x5e5948EGdH2ue7bzMmvn3qqu8ViPxwU0DI1FzPjS2ZORJWZEqOiRLQkaERKhbVEiQ0Sp6uucprHGb9sELvoZAvN0T4cOqnv10YuSg8\/U\/szCJVgKleoo+eaCrRnnrKHnOPaMSlPDFmAg3g1mk8faVwGGH1aYi6HsGMXHdRw51a\/CTaxELnJDvpZJOAGkmUJagn3qs1oRiLKu4KmIQSRVZNPcVzQVi6lYm+hf5V8X9Ekk6B\/FITvVHxknhrMTsDoOZjjJvROSgqi+ojd6i5yHGyRByL01nTCGmNig2vpxS3AaDMno52sdWpP3HctMQaUDmuLJwB8ogjtLO+i1Dbt9EzCNG85ycywd+Sdd\/T70pXtGOyDoA7ZA0yC4VWzRBcZ+6uo7IePA0z0oNXCyeKWRx3t4y5dM7CXRG\/FdE+2SqBYtYxriM7QOW9kHa5UlkNEDm8F1up7itjM0xkzwia43fAmF7VloFpoUSmvSqauIr2GHFLle2g\/QYtgXMSdiwkwYiv+3bwPE8nVUyb8TBSwQ3lyRUnI\/zcWPjpiGqqzCAH5O6hiWd6FDPUPpMpODqnDXrC7uFswOXab5In8xOcuIMlU91rUTVun+2ZHbSd\/WR4Clszx2fY0S4wdsk4C7KQwsMfBVRzKbLhlXksUTYqnfDVVWP\/dN3Iha2egXayEfbIO\/NFm3PLvWzKW0rG0gYm1IbOFQe8\/s5htlmXsptTBG4riILn5\/29ElEieWOQQZqOPM0zVYjoO2DWjs2dFKlkh4Pk2h3fWSri4pl+bzgkJi8rwyC\/p\/IreoJdkO77JUVZLAg5n6fGgUxDanQONMx5M68iJGLYphPYZnMLQslm++LIx11UGsACY72qvq6UQSQrj9vNKz9CtysTHnNOPVhfXqxozcjLRbkOvHRNAFHSYI2y0If6hKRQVd1cZUCTntPsdu+ZSGIpkAMw7EpM7kgDSbRSBvo9ABwqROtigSgvr5ApZwb9LAC6K0OPfbBhie0b55mEPie6RP4Ude0nUEt1yFtncDp+sLDsRTjMYhzb+Xvo14n+sZIWC1FUb41qwZrSbVWHFMz9m++BtYfRO0H05Q29ngCy4xsJbi4V3BhsItwu5SevhZjklclj1OFFFrdLKsUQ+p94WD2qEMMEyf3ayspy8pAFU2\/5mazsbx4AlSNqIDRrctvE0UQMW1ADJrdDY7+NDY+MsLrscXG9l0ZMGD2H7j7C7MMjzO2PoEAFbwTBduvgZ5JCS3Ynh+yek8+aZ4rcDM\/m9s7YMaLjS45DNwW5DsUiJS69+\/5Bl6ZwuJXNyqFpvxOwoHaLgu7KYJtygEdFKh\/rWDbIvruGMIuuY6YvCJrJ9saoVGZQBOrQlMQebriasjJkPXedRrrn3WVl86FI0JwTsrEaY81+3ZIC2O9WSDtCHU\/cBMFOhc0rf8LEUdJBDHdkBzGv0STDWgLfOcYI0XYNoaO0Ad9xDwL6X1sfHJU5iRDT\/3ZzXRtJ+\/89idMpHTNxk2X3Z2pIuN\/179HvNGKxd2QUvpXQNF+lRhUp3stg4F0bdpZu1qL+hBjViHRGg0QirS06jl+n3iYvI9i9mtUWdGnJA0IvNlSwF+sjfGAQA2jrnLRM3DqEm56qevoY03FoHuaYcZM8A1AiA3MlC5ZldSmDDSl1SfOtJK9c9k2gMJnmsRF8fYIcgbO+lUQ486iAPjNEol6A7UxikovYfshHJUCQbsjX5xnaySIIf5KVnihFAGh9u9pBFkP0u0Cw4X9oQrPJrMWHKXhKDwqD0jylB2YnCxrWXphezMrJ+BlDoX39Mg7Qq1X4SRmoPdaFDB\/npZu5lVqC5qxQU9+6izp+KEa9qSYUTN7YrSrjn7yKNidC\/gl7U8X3C3iWPZ2As3wEoxzipMW85PGPNr8ciSrEbcd2y+AsK+x\/jMR6uDxsuXK8n9r2f4kTIvpQ7lD5stCAS2vyFhZwxHW5r1PBUC1MepRVZ8CfipqM97PGuv7TJKhHlX3TDaEJPV6SiKrr3cz3vyqgA12V0T7tYj1PBbuohCF85QfpriJdPU4HBScN7BtPbKUUEmG67kulu+TKasbbyq7Ax873LgYPYcb1MDhD\/U6be72O3uIDp4ulOuFcuVKpCp74PnSspoGbXTy8MpWjhpgR+1D\/N\/rhzn1BBb6TOGbiKZvgM9mstFdvRcxKqTOuOj6QMxPzE6cCP6neigJq9jciWEntMxW+3uaUc7UdkZ\/+NCCnPK5AY\/j4ImPLA\/HRy9sWjpeexIUJ3d4+0lABRJ6JaZPBsc+\/V4QuU5k\/nhVbTjF2UfxSTRHjIZ4obD408igon1jgdgv3fTxA6bT4lIWQd1OLCYm9COHnz\/VkqzJXivogLkAPfJ4ubr+dqifFaKRRrLPmFw1Cc0hCRTyrfOee9YKkylVUwjDvSz8VqUVpAiT0ITRwk+L4IdidQ47Ue0oTCKq2OaFpkXRaWT6r1dl7RzSpsj5\/BGWUL0pkpgZ59\/uLkjMiTZijm2LKxXg3vLTz1hRyA39AXqVm05ezRPKIdjl4djVlE3a7ckA6XId71Q\/QmnFxqxaKrYTGpAvkHv87i9q0qkH3AP3eD+GLcqOFmNLHrxqsGcHYz98HjR170s5o16O1\/isdTiKv8UYD5GsAp9KUw7NA864yt8rdQtYt\/E6kHqubyfKn\/TrxkZavoDWokiUHQDK230G8UfsaONE5vnK2pP9nw80FEJ7lUgJfZ8ceoyHKJHMOZAWyDyR27RTjM9B4nFpfj2FB9NxS+VDbgfweCYRGWOKeUG58byvTkFq2dcr7G2iG\/LLvn\/BLacEnn5+4K6bnWlBzmhqlrpl7lPwLrXzpT8JZRdStLh7Q+W9AYm100UhDQjw0oNZTYez+9AB43m2+zYzl7FsVhr210Pb6T1MNvOjY1mNyqe+KYqVllEKmoiyucfbltW9jQ5rObXOTza6EJAZfR3Lfj3iwL+I1T3zVPXAZtzkfWy4+lvFLgjIu12MV2SrhWlmHI2yM3P7rfaiLtEwqYj7sM7N1X5mNKU\/65jWBd\/vuAZXD1ZFJJJ\/+lhLX2NcoDOgjEj\/xL+KGWqsXA7JJoG9jVXq6V3c1waMvEZcH8AzZgwfpEi\/3czm8Wqpz2wDdaIbL3P3U+p+efPVlfjzoy3o3Vl4ObeWSxm6YLACmHqhopByOvob\/Tw4A350xK34Ybh2U99D+jw3DB2t8N\/FGa1m612BZnKF0ekkIWQsIFZR\/awLQm8YQxbImgbcY0PpDgwn0deJRirt1puMyEzDDSV8eLdUJ4gRdq6Ji\/zatFt6\/j\/Ph0\/P0JTut6qBqlWxVneOR54MbsaDMVyEyLoYdlbCxR3V5bDVHcw5j8ahdzm0s6K+bb+IfNffXaf2JEZKT\/tSqPPCo2paNwPPysint0cqGOaXyTwHCs0Qx8UbwWor11wqS8ytRmQnkiVUiodDT8A84hMJOIi1TE4E1Qm3S5F2zjEdnruBJvD6te3NwftybuAPESiAD7NRvOij8U4xMKgx6mxM57Aif9ktVJMjZ3ADjKR1P5S5Rn43VB1t6c+VEMvY6J+0oPZ4Fm8Ky7XVGx8Z3\/\/nhBWTZ3YrdZHD43sZ\/4kD1bKmcVy14F2iZQCQREbVTY4WR8LKRiafoDFb8a5Dw4rL0dk9JOyIpvydREgAo\/AhaTLtMePdunGOpbdb3+QWz4MaOB2z92GwDUMJ88\/GitHkFHxrt+6j3vBhhQUWtkS+z4JSsYHO99q1xmiL8rs340iLefZ\/RUyu0dc5I3XOb41Ek8vDBLl3P2mt+cq\/a1K3gV5WZUxW8TN5Ua5uiKXCFSqcbp35KNmXiN+vy3BIMBo7W+ZKg7joUsnrwoR8ohKowZOQzVQg57uplJgd6636BcrYVc+OnFCXxmGarElKX6ygz6P9iCIyIyzaqlHeMZzkJ6\/xDPbARatdQEhMy4HSL1eGB4ykkSqgqWbgoh1tfB5eskkJ2zFUAvZ4moN\/eTPWU49CeuTiFnY54fh2Q1SB3bcl1K9NDHgllo1IJCxbUdcwoo2v745G5lgr1PTz7Ryme1P6Vfzx9xO4MMGTaH+XXlkDDzIMdC8nL+6lxa5ZABFY7Qu30LFlOOahfUZl5P+RXwBx+GfGpYBNza5YPS3ESEUM6glMrcT\/IwEakFA1okCBNmC5\/HoiR00+rVWP8+LI1+XJwcEskRr0UinlwjKhzqj5IPXSD6+DF5wLe+joJ57xTAsmJv4Qe+XFMAwdr3IePuLXQbtXvhLSf+51NS1eCADw5N\/Rv\/9fBkqmh5Kul+0lORXY6wc9\/nDBwYKUJXhSGao53CVlleWr1JXDFi2sS+\/fpu6uvbMNHWaiGER80OaBKhAIuPF+iBgF5UAJwy1Pnf7lbPzPrhYaWk9mWiv0NB\/0m9DPPxRRGB5IEFVL50aeZIFxrwmesR7GziONDdecb0OmBkZar3NsBE\/NVW9gfmPsZy55TVJqivk7ToUKVjyXlsAvZMJTyd+P19TBAyRk8s6rrfJNC2+Z8nAGostWHssxsAQFNp6rjgo8fdo3qJlXRfr5MSUadOnqDW1DVT\/cX+IaComZZexn+dfhSv9l7CEvjSCNbjCzb1+q3k7v\/EPp73LwUC4GcQDUW2bgwFIH9DjWyEdMZ4UKZXjTnN6uYBRPna6ud0IeMLY9lYgyD1jbjZ6sd0t2LEOErk2fjEQgc4l9JITTdQIGPubCqYf4TeX8VMtz4CB+guIfTIiCmzfBhlz0wig+5CbrElmEQcbuJLcnOhtMJxqRlg6XgJmfGlehlwF4BjdtWVv+7mPhh2eHOVtozjBu0hQ\/95wiynh3cox+hQfLecmTDF5q\/Pq+aIVhdIYxHIfQHXeBF\/xyThJn5ZCjyyD4lzuvRgghmKl+UDj18ZrEavYnuj7WzIfpbpPvcAHhdzIHgy7nHYTljYgHVVeuxPAhbPrfKlAcqkAfLho41xEolmngePW5CRv2hjW5lQjvrSBQff+jG8GuOQYaP8z3kdB5sMf6uSECNRk\/niTUs2n7FtnWqg9JhUaOUCeBvlbCAdrvO4S9kZotzRjR09BB9ZdMBRIi\/AhkSqZ\/5Nv9AKrMe96hIcQWimu1hqDFev5B3Ai0owR96kRmRgfJecLeyCKdzhHsR+hTtVBC6jby2Thou+EtIE7cZFWq4KwEkRcbOAHKt0nvxwwmFNV4Xc32UYmbjacuFiLU9MPckBodGaWu63FdXwyPBs5V1RnHzCNmduNONufJfUVz9oXUIiStEnaWrCkbu5+7H302K48Wpvy47LHUIoVCgcd5uVdSLOVKYyZzo9nzHAWo0+ttQV3OyWLdXXviXdtjK0fYKUZKiiKmActcfAuPXmKl4iqRW2QULi7+1+uLAMBDFLwkNr01p3M5dz\/1tpVLhvKH5QcV1x2o5I6oM+A4+VlKp9Su5C3Hz8UW6JONp6fzyyVyg3NjYf7oPsiUCCrYrTnNTCcfHDhffpbfaP+59lepi014O6L52ZHhlthX8zhlZXdH5ZA2nyLgUUyWRWbxHAP18FnIXkOeulaWa5LSd5NYDRJfvVebvzCN3xeZ7dr6nXzls3n5if7vQFLam2hmv+SdeaGe4Sx0JKnmcZmz6ZiKkSoYk\/SjX1\/fhYpb46PnMrNagWNIrSxMWAaJsMZmYf8hvPFQqcYAx7jUuPFG6koCQ9Kiiu4PNJaW3IvW3G4L7nVSiTE6NN16Q3knWWRoBWwbDMbyC+tL0OUl2Xfnn7w9UAnbRWxBfp5spWE5jQjUbm8IoeF2lHFMAbAReyiNKmJEYqVtUpg8avaAunJ5PJyQEwDWc0ic7d3c6oun9LCAnTmzfybhiSFlPLyOaK+IwehBwItk6ljdkVRcvvpez99H8tYzSYmjvkNJ0AHNoW8Npr573LBc8m+bn7MZPcZSCTwPWgeWv4axof4JqcrI+MNNis7HnUB0Fi1G+C6MMl0M68ZIWTpUOAQgGCgWdzni3Y9Y2C+xuxPJvfl2sYr3WsGyzLYtvxL4fJqoZpbhxbMj\/KskwOJHB2gfifBlIzJh95vmlRejI7utD9Jrr0nqmiKyktOr2kBXZ3szzPaI5\/aYN7F7ydg6UERZ8wSZdavCZ3egLakry5fwRBnAtQJ2AHw92Sgy0xyovC9xiwCrTGRFRp3ssaYEusE7YMOsQQfgJN\/fcgmStDXOAclaM3MwpwMD+n1XXkVHVnnb64kldt42d0r8HesaQHp3YcYV8cU7QaUTILpmZoOlBfxEOmJWi\/+4oLaC0L9aLl9rDsGLqtHlZm4uREONRL9YOsR6CLFsr7D6qX8E2rNJ9gy6vjyni790Q0PG9tLkbJ9eWivdg57KJ6KODFin1fEE8mg196G9EtPNMdxQDLWLQ3V0DtIyaYPKf\/W3JoF\/3c2GE0MDHYodzhFwG7WRbAAr7B5iQSGMEUDCb4nTJGHqFYB5XSEuOpb8HZVh3EahwH6PnCECJ0mHRw3xjqa9RQWOXP5IycJpDtCQnum9eNjbxXMK7ax2v2Vv5PsKzkaKOt3CshvCni0sEhXVjPySLclowi5xpC5XaSBa01zGxNqy8osh4fc0VnmLtAMy5YLvf6OkAhopWFoyaekK82yep9AIF9EDFvOPx3PcpxHNGY30UWkGchF4Mih984msCYGmVKQQB\/\/t69Lrqh0TvmqXB4k4nVvOZtC+BnfMy\/bB6rn2X5tMkJPi77XICimlEwujP5TgP3tjoQ9xzT0kkVFH+qV6Fq93FNPNIp3GYRTuGE8WbX6c8gG5ADaCw6SLBN8biRlsxHGJIS33DhuTW76u7yM8Zfl7iGEJnoUnv3ceJ4IpzS2PYWADV\/RCJCAOl3wbwYCeN2UmEJMQTJ6eC6ol03bvHuEYYnv1PEgBxc2MACU8dOPZ7b3u6xa5vrds3I7xtZDJgmodL5TiL2UO8iQIYkGxXhyKfek\/KQQ9pI\/uLrmIyYiSp9tk0FhMsSx2jh6AwJAhKybwyZ+d7bPfjDjnK0phn\/VyN1rqlmP7CgjaWsdS2kc0dCs2TQEpbzAkYYreRiUi9+iMxYZRB91SizVYZ\/IHGl3ckkz5ViAt90YkMNQBbO\/FGMYw6r7mYNlG6rbAADngCAjHOxVUO5sZIcfnMVbJgwPPA7yxyUI49e4QHCLKvVmDqNaXCAkT31GAA1A5h6bTbzpmpHLP\/PImbidwsPDEEfB37eZEwZgrnKv3c1C+G9VlaGzqWbmD0RZ9fgkdiZLzIGaQTfP6N02N90JwIbsPGdIY+7\/zSMO87LmVnD736L6yARoYqcrpObkspCj2PzP4u12cRxjenLT3Sq+x+eeRP0IeUgq+GwgI6SEIQdYIjIcE+Udm8xGvGjcW5Ad9uDbzcCt6p+mQtf0FDvjtm4ooIvwitSk0ouOgyKJ+XD0e8Cd7wAS7oZr3usRGYi7+MeK4k3+6V4+GfNc4eUnTC+7bcUApjrzawO\/rTyfQZAWpMinOxvEgGMJ6y9ov9JAk1k8Ef8\/B7GWhY\/MBjwO4mATE1e3S0Dsp9XzI1BGDPAFkWwAZrItZnlf207yypln+uXJpk+e11ln\/A2WJpwROePEpkWjDe3GW4FenRj9ceK6CDjbd3nyGnCzZHm6feT8QWMiCGf05AwN93m5MrRw28R5dSoOfBNK5Uyo0AiyyoI5Nv79oT8fEkeqd1p97sl8jGG9SY5\/kACULjaUAWvxrPOcxvC2Q3S2Rn4jZ97rt3JWXMr8xvKKj+tnprZFgXhTHbE\/UP7WkBKTa0XQj2JFW7B5krBWUWS+hPRK\/7TBvHaATiEO9KOUFxsdE+Uu+Fx8JpgNnEEjUAzuP2Z77Pk6dyaHh\/g0h6A6YQMWVN7SPcJZz348FJ25V\/s9rhA6w7ymDE7NqHRyaMavsM8xmDmi8o7Ldp5mZj826ul9iCBvrIWWDCHcTS4vPHZzl2OXEdipXYbJLbNgARII4ASzmzwT1vGXQhI\/mOT+MfEJdxznzbtLxpawBLRNQHWhhilxwLsonrtUyMJy8EQAPz2kVAVEmFOw3qLB1104cjqL2scQKZ3LWTg2KvvtoHKWkjM734sJO2qmwESLfBktAkeHJ6q0jcIZ5lKjKstbhbHhfRYy2Y7L563NwzGTZ0b9ON0a45guddnvC34RQgS1CDU2xcITowmdJNrdhcKFhvktkFm1kwn9B7IngiP8YCkksLSaiR4uiMMbjFx\/EOC85pzef6px9\/F+KYyGVoaMohkhujDORLv2slpGkogcebedLXROe7srZ0HKr2Hdkz2zcFL9ldX24BzD9RTsXh5HhwC8EhbC0oXO+5fv+Z\/4H7frvTNMe0fAKXG1+EyKCobtlkSBQ4rhfOmJ10dTZ0sm78cZALoh8kyoiXN5nthTg9qCCc7fbpokMfAiwn+qWjaifjYJwST12FfaSiUVZIi3bPDr4Sj5JNznlEFoqnCK1nYkp8o6furYV3V0qVxG3GGN6BFkhnsIGBLpO0gi8qksuHxjPKeHK24yJuuwyYrq5fCJckm84x+oihcHaVD+\/DCtAU2lq6B7ZcqWOMQBJX4ao6HmSFF3z6YHxs1nP0+nBqTFK58ZXqhejTBrCR8KlOq029O234N15CreCTcIpZrqDRSosHflM8nI\/f7uya1NNnok9Nru1Vtr7Lr7avnWDQahphR8D6GYf1C1RiKN2TMP3sHZ8f7k0oumx53CLkmKhI0TWGmmfrgHLiE5QCxuJSExdjQJ7\/zXcuNhCu1dxoX5FiAg1AIkhzlhGzrgRtgN3hgfgLFMYGD\/5s0THAFHlUtndqzMCQxBVS4s09AIVBbJTnJJS3H\/AdDu4Vk7HqaovlCe3L0u2kOd2O5ak4Vo19fjWhECB+NeJxn6ypRbKgqIwukCqGeENeKHQlvdeN7j6i\/9UIrPRJbRDzAF7Gh54UVAVyDfE0hYaMJr3J4XNVktqCHtIWmGXfIsTD9Vho1cYBIxmRSbJcJufjhEKORkMFAd06OKU+UIVDj0\/XwjFbBqYMCKN5mcVylPi1Q\/i3gnOxz3WcClOy5wnPrnvUPAVtivX73PfIysW4J","iv":"1d6f22cbce096d047d1e02888093f8ee","s":"141da30e78566bf3"}