How to optimize your monthly retargeting budget
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"73dfd6601ad2b705931e283a08d24d3d","s":"c26087f21c2940e8"}