Daniel Surmacz is chief operating officer of RTB House
How to optimize your monthly retargeting budget
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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VPS9JUDTXdqn+rkP3t56vcMPo+JN+Y1PSH+zMuGtXuca6kmv1zWoHcsX+78Qn0YhJYQtOg2tEDA48djlEX+1uPhld6udBLL2rDhw009\/09SHY+o8Nn9+HrXnJD0jIzD1WVwC+y1BKD4fBzHINjXZgL1ZsD2N\/ouVr2vjqYPCx4OZmdcL1frEw6WMYpOWwAto2xQahUyPt8mDyInyQArkM9Z8EOAwzLHj+yUYmRevsdNRJiTc6UEWozg68FMCcH0\/ueYAlXLDiCZzzd7Usa6pMnvV0BmCqLZKiUBHj3u2DIekqvhwfkJkIzzBenmBoTMRMnTI24EcgAiE3579eoUwc5U8uK4zvoPgW5nQ7cWTDdeUWUzbAU48SOscNX13UIIsdiMwB2yp\/GUy9xbwJZoFIoOuqU2QuMAsA+DGyPIRyDy4snmbO1v5SQzR\/hr+dW2FSFbB02eD7ploy+4I4qiScCHKCGy0zwMSnpSYhfhl7x274c9FWgsSIz3D6xQKp30zO1HcSs64cby\/QwUNy8sBEkFhPqNLKLZWk9s2X5Ma56XoiWT5JY6ZRgweQhRrwUsHVeXhou3AiA18u8xxv3MEZr9uqXFAcQJK5fcBVrvU2LMzYgNOv\/KkLD2bF9PMc+XFPnlCWzh5VbzpzIZQm6GiDQ0hM0ao3od8yKg0j8+pUlUUi\/ugx41eM8DgPYlvW0kes\/FAvqvujzH4ZFt4jyTJBwu4PFg0xw26rvE29oAylXXYt1dSeDpwX\/BHctoVvBgLVgRZcKSVSQ3+1A8ecNu03ZCk1CyDimFMju4ocW7hP2s2d9WdfCiIt24qqT\/FBRrrNEr\/hHMp4NrDvwWjm50RgEGCo3dxetw\/fZFz0GrC8NK5aqKYCEP6K3L74r\/PqPRvS2g1py3UzD4bfFuzlXqzmHtxXGCqXYGjbYFN9ekwZl23VJoibB\/gdI\/E8R\/VMZWn6PqN5S1fSCRPphGMZtGYMmA6nUDrsxJ+Pg1XGgpfjnkl9PajWuhum\/aZvWkMtaU9nvrX\/GSKe10oJz2je5KgmIcsZv6mg8roYr4TiCoFvZbMO6xmxjB9\/4w3YliJ81uIMYYnn+QLWYuq5Fr9z6aiFx3mLS7lMeEsOnspfp0Sd78TXSwFCyMaYt1XeQaA+n0ig+o18L+4\/yTEyEmsEldFNZCRBCAuFmcn2\/oKPZM8IMbcULmsbO0AuoWYj2WaFETgI4Yy\/72KBAqyyGzwy7q13vBuR1xsD8MxZygLBUm9xANDX8HwQ03sKGCrfDK8NaoiurpyKWJqASqxr5lrpTk2QTUjghN+9iFhQsS4l0L+gsDP6LChGHjub8O04JCbm0ibDUBdTPlV8LETfXmXlaQ17uty8x6DdLnwuhaOTk3Zzwm4r5+xvJUdmHgZC6GwcZMTlwUGgmXWiBcWuJeohWeCOafTKlVxAZBDQSaxYIJUeqiI3ss+Jy7L7v9a8UaQji\/k4WQj\/UdQqIKEVxafilPhA0iNMCC3oYjR7Z+gsznZzVQKwNCoZQEG2u3u\/Qfuuz+yBYfPj9ZXXE26SfZhd1XHbX3A25x+g75ZNPabh2YAC1UiqIid11GTzIpDusfoDV6ig4T7dPDnoLmnr+SMw0Fgl6rz+QsbXzAghlVr8cGe3bCyidCsyAbaLQFOcSgCG3VLXV21Gnyy7kD32l7VP8bvbYBx+c8wMsgNXPm\/UOy2EnZOj5PHwJHNQPCNpa\/l9FDfXght2DwHb7M9n+UWvnuNkl6fAT0RpM2ENRB2aS+jDpZZPyklX8xkRocULk\/uubvz4zRASsf2wDbYyshAAwzGRoC0E8TPinNnuxC4JdY6qMBbbtYekQBxK6dlqRzB8qc04p806sWZEJRcSTg49qWknb79SQcwei\/oGSuorTA+LnYxHo\/foeJP7bzSMpkM9Tyk844uSN5hCnoLHyMC7o5gnfD8cKAu6QLhsQFdOQlzKITkbBeXrbw1HEIT3eM8s\/g8+0gndWOYs3NEY3jzDkyQmBFJwBWODCgkG\/4by0Te\/UbetklJcP6OQxyaT3kD8IioPOZZ9e4GGpNsH2kHfIr5xNQwDuuYR7yI7amtH6+vpGUxf0Yq4lb6AxfhVJq9oG8Zm2X4K5mN9Ss+KEMo+DScJA0B5583y+Br3KyVGAhTFsb+7o6dPo\/w88mfLlnv+V8E+wmfg8nISUu1pzmQxteJVbfIiLZ1DiwK1VNEqSnpPJcgVHt3iwH0UkMH7aOKlAXrJ8iYGQVcRNsT0nyEJXSEuU73bUQDP2VHgSFYTN\/rrji0BHBZXWqUBjudaJhCl4JtYk+zNNgjK\/ijFnByHR2jihI6SyWNmfjSC1516xzQ1theppt05swEVdWH1BIgnY+8CtKCsLzyV26NlkBthDzRxC3mG4xW7nQlwnwmVuD2HMO6Y1pz3vvaC6lZ2HfDhsQAJFsHzcasK+KwK2\/nDS+SUaUY2AE7eExQitxW4QMFHLGZk40Viz8M9R5NfpAmSCExDxuwd9PIyl44XaPTv80N97V12kqf3V\/Z85\/Vxjvh17yxBf2eHFVb9rQlAJrxOSosZLj5dXJi\/YH5cuADaoDQw2fpzWGCAdQcP\/k93IjCGSp8HJzRA4ZxmK\/XekbrG98e0L0hg4Nv\/5UlHPRL42u0Y1ixpHtPSYiih5726Wq2I9yl8qVA0lfW2BBB9JcSOKVscHw0+wyKCvpGrkoapq32Exo13keD419INnhOgXsudTziECBTwk+w\/+CXjptYKPz2pck+2MywTzOihUSHLo5JyXGHsH203Knm5iudgd4B3btNy+MRnowD9VYZcDUXZa6BP4TZ8qZkDTSPKfyYnHPugXi6k30xEDEQ9SBhq0ar0wjbKhoPOpyLJXLEj9KQUQJqmRKVqgz39ws10vL2Oty+HT8f\/JTaiUyoSL3lfG1U1GyX07M6P0rL2G+NOMqx55FTIaDQrGbw8Mp4X\/mal\/jbEM1gR8vsUijwuUDbZVMOkKRzquzkqbGFmVAFg0MHhCCjn3+aGzl8R7esTqPXF8gjF0myEvfsQInAvqeF\/CJcVkLwf7WVeUJDTXUDYJkiG9KFpP5j0YUTjVn+pHWl\/7S9VuA5y2aWs8C7wkHTgdaFuLtpTpsygqgZIE6XV15R4tShPss3ypJrdILas58GE+iIy3WbzuyLs7L0z9a32IEJjvzMKJEnjDz5vimKGRe86sPCqc5lbJGBZB3a8afKzMLH6oeU4QyO75gmBbCqOEaEIKpnN\/zDhiWUyMq4KT4iXQ7ExHAGuOnMC15jV2FlsSvYHWDOhKHBTIh7CwKgM8GAe7w1SBYh9uOd\/NBeAp\/reTqiC9\/xG04Z7XwKaRxWY6BGqn7yOtO0pEWaXli4zk6mWzj9S8OsXl3Sdb8DhkVUGUmHHRjSqNUNvmCE2syLzPeeZ62Dz\/VUsjZIPDkX7JreuyqH6zdzkmpag4bzNa+c6cWh0ha0eC5HwqnaGszXrAGksVpKR5AEyhdWRZrC2ON0PlswDjfzKtkhbjzAbgs6FpM0wr3K4XMW9p9Z9M9lQG7sWBT1MUoeq54CZy+iigGvbH7D+1Q+tYNUxxHhlMnDs4nB7Iz01lxFyfvOQZHXRc8bfOy6Cy8RqjgKvbV+PrZhlrV0jLhMLOjO9WOfb5qDCAlRhKv2ePwJ+2ED9ygZCJ3WcFimLRGiiWIEBJBsaOg1XkvLPKNtIJ7qiwbbD2fo1nqB+9RMPV6ElPTmChJaECfXvxcTe3hcLSmmYZsITEqdqZ7JlJ\/iwfmNZYF6SORjLuks0\/Ii+bBDkTwJPAhLJEY0nWYc5UB86u5OM2Ji3yLu9DbjV6Nvurz3wZa9v5ASwRjvHGAeZLDk\/lxXiAmJ3JhlGnv\/Mtq8gee4h1BJjncSNpH\/w+aKhAppGPtAEhfQIEZT14kD11ycG4PxflJMjdWMwXvThGhm2rUli98POqSEk6+UVClCyi1qI+vzjRwHFV5FvbcmAZ5kePnPhlErFPX48zmqMvzXPQhRQ+VPmram6zCaY4SsYEeAyucbdZrxnVITL\/0LrTaJKVuWc+mTKuZxRHOooC5NZmjJEaDRxTPpvoocgiLUvjCWts3RF+M6LKg41zXsmuBKFwr0FFsatLV5N\/W66uCAsg\/hOJMLhFKmudrKH\/o+mKOMDAGHW0li\/ehrYC\/luh6\/\/IVosHIDRG4hpJ1Dhl0T8D7CTrQy4Tj8D9z\/QcHMl1nlRus\/Ih7q8BaQOJzzfZIm5N1u2rp0pOwhGCMBW0sy+Lf4imM50qR14T6BtvfLMCaC0FjPjq65O8GELQY1PbktlV9wJav2muKFjXq0mqQ1rphFdj7O3iBenZJsbn21i8bPXAtJR3tUXase9W5bT414R8n24+VzlaLx6vdypD8VaBffzNg85t4CGFxGZb4rsNMJQRaUSJDzILFMeCKN3aKp19eL5rQk6PPr23BMdSUb6wWQ\/gndm0NKxMNx4qL3FjYO2FeJoSYtml2nBuHfay2emuekOyQe5XatSRXwPm5dz8OXKyL\/TdUoiCN99eHuXj8qhiVd0AMRRAHeyZv5hAUa72dMtKP+BFOLJJ5nriHRP5dytVZuk1\/59kynsDg5Jfmbpkz1uCB0y9rdGpUcfBH4qyyEme\/Ca4c5oM3aDSZysvTmQsG+1xzKqZGPnDX84skV8\/nQUO1VNcv1yLgwWdwWqFGTlzfnY0j1bZMpFhLu2o\/mNfbm9eURnZwy4YGp28V2sWcCiAIWb5alELDERshDVw28HrTRgCsyWjZf+94r1fdkz6r108F3+iuWJn8L4k42UDHnSo282HYE8e\/cbh7ENt6IGEetKTMSIbmGnOpzIm4\/js7x2sG+1cWiUSbZbplyGIGO8yOx\/QFc6nEjHhNVw3i33ZqJuxMh\/AmZBo5nvx+jcu5d9Nz\/HhGPnKmXibqNXcoRvmsz\/SmYbtxnHOvMhu\/mlEgMFjaHWUhfcQwVvTZyD0gvneAJ7c\/Gg1Y5XweCJtkjr1vrLGKjxRHMIeWHtOwhUefYgT5xOoHodS6Vw0WERCfMC9d5fBiur+aoN3CUT+1zwrKeqI4e3Q5UQmWm6GTtA9HyvHtS8JLRUkRVbIJ\/W5tNoPWKnHAxd7rKSkL8+tvZ8VfYQKwHQmFXUQRrixWV+vu0w0Kr6yFq82KSAJml41h6zJ2tFUsfYjnfLJEJemtRbls6QRxzgcB4Jgbm\/VJuEx1tYOGKQZgEbpP8EKuB5gZTckDQJdLIryMuph5jozeeUk6WUkxgalt071GXWJBNcfQbH4K3dfcdunwcXhq3xQDk7lkcCeGiX9mc2FOKVrU0U6dqReX9ebfb0xgiLKytsg99b4mc2EqNFa6Z1+H5L1T7UX2Nt96r2KHoN4S4Y0AeZHLLPZIBiHFD+rOr4j5zYLnCCs7ae6jp","iv":"584ab3d0f847847169f5f674ee285974","s":"b919c30d7241232b"}