Libby Murad-Patel is vice president of marketing and strategic insights for Hearst Autos’ Jumpstart Automotive Media
How to optimize influencer marketing
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"d68feed10515f2d3baf4cdd375376808","s":"d139b44dc404b3b8"}