Tom Desaulniers is cofounder and president of Go2mobi
How to launch an effective cost-per-install app campaign
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"8eab2049d813926bbe5b79219a92f181","s":"949f07ffd54419a2"}