Neiman Marcus makes search a top priority on its PC site, giving even more prominence on mobile. Image courtesy of Neiman Marcus
How to get mcommerce search right as ecommerce turns mobile first
Posted By a Luxury Daily columnist On In Columns,Featured,News,Opinion,Research | No Comments{"ct":"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","iv":"b3235a12a472fbfc17b80b891158053c","s":"a39252ffc636e377"}