Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe
How to create successful luxury collaborations
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"54a05dae1ea4c0946320a6f556002b77","s":"6474918067c5714b"}