Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Image credit: Tiffany & Co./Patek Philippe
How to create successful luxury collaborations
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"03c99bfaab5ebf74166dbdc499c78d58","s":"64f95ad44deae109"}