Olga Pancenko is chief operating officer of Perrin Paris
How to build a brand that lasts a century
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"3b22f3b290e8ac4464e12b74138d3a41","s":"7fa2cd713171a1a4"}