Luxury brands that make the shift down-market will be highly rewarded. Image credit: Shutterstock
How to attract entry-level luxury buyers in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"6a78d6324b6f2466e36caf6a74dd9b58","s":"aea1c99affaef7aa"}