Tiffany, the iconic New York jeweler known for its diamond and sterling silver pieces, could gain over its jewelry rivals in the next decade. Image credit: Tiffany & Co. Composite: Haitong Zheng
How Tiffany could become the next luxury mega-brand
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Jewelry,Opinion | No 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","iv":"56ed126aaaf9b8c40efecfeca67f4471","s":"3a82a4c0948abe91"}