How throwing out the playbook got Audi back in the game
Posted By Rachel Lamb On In Advertising,Automotive,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"3ce047acd9e70c9d4afa9062c50cf160","s":"dcb0eb16b5bbbb27"}