The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
How the YOLO economy is shaking up luxury
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"f9a3ead1efb4e0a4a66b583da8327fc5","s":"5327a7e4e30a5139"}