![The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.](https://cache.luxurydaily.com/wp-content/uploads/2021/07/jing-daily-072121-image-1.jpeg)
How the YOLO economy is shaking up luxury
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.](https://cache.luxurydaily.com/wp-content/uploads/2021/07/jing-daily-072121-image-1.jpeg)
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","iv":"711228d9773fce7205e79851d58fe9aa","s":"5b5da64e949b9835"}