How Stephen Webster built a brand by avoiding “safe jewelry”
Posted By Sarah Jones On In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"38703df14c5d3add4e530212817f1120","s":"0528024e7492f83b"}