How Stephen Webster built a brand by avoiding “safe jewelry”
Posted By Sarah Jones On In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"zIEgbHlauyNd5kyp\/yAUGW0lnj89FLq1Ii0ieNB1VU06HzrEj5clS4UQ4tJpfSjIzu3+Bi8slWXWF50yXVhmnyJNIfH0P7PfcJrpR8pJG3VBeJmsmQQn2efLHsFcIh\/eOsYV4a355cnHDT5RX3UuZ\/rLn2wwiH4KffztPUFp8sC0x22opkR\/OHAGZNDGFecwdYgn+MwP9FLQl6yJBCpgmCaXgIO79dMeklpBnu7TAGK+Hw65p2UoR6O3nLlOOV89EECD+16OeJDGzXV3QG1+yBFOn5UXINnBPGt2LrHwtuuYm58PL8MCqlzVyXmBkpvJmjRGGXNEZhcbIW0eNRitRWrqo6r2DHytMGcdRIes6SW4FamTbJ7n9P71QbGYEAuyLLAca7yFx8FDuDKIKoe7wJdIrp7mR0b34N2SrC9Nn6XX3REo\/uwU+qn8tsqqmNiMCttE\/Hj9sgjhhRbq96VmQCKxlJkcE7fcX1RS0b8XJjpMOlNHt5bRunngqMBsN\/QnRpE41+Zb1srHf1a1wYKJ4REzbx8WfTXHeCr9WhoX5pQeMHyqBCrWf3Qe28O1ki1Ljs2j61D+GcJVDK\/O9Ur7GU3DuzBSorEeLiNk+CdlZ4jLLERkOExcbhKx7UFLYWWFSGo4vxz6WrP\/eryCtafYIyFOZyLPQp0VMJctxh3ZdKhWUVRmmFKWjDAbx4m894RNh468P8d+RwbSbdf46tdJE01kx28IEiv+\/UWik+bn7W1iAAooGD\/ToIleshkvGPZnRqjqiQfheGS8jNu3WltIrzV\/JgAcQKWWtbQdaNG90ll\/o+LJCAcjwNI0YW56zNrRp3jiTgoB6rwNFVm07IoPN0Bc0UH3QtgTOewxiU1hBd\/ezRxaAl0u6rZb+qHYeBT04AOl9EjVV8pgauigL9edSyxP5ZSXJhRa3WG8fydDF\/j6c7QonY4lgIHNE\/XChG48YheY3U7LcFMitTiaOaIeEGQ1f5N1ETE2Rw0As8JhqtHlYVz\/lZtTKKB77Er7jtlOsbfCBwDDtqWTrtApY09WoWQyEErNa\/yTw9fbM5qySxgKxyNNvFBYaQ3iALls\/Gu5AcLm\/oSxcNAXYetOXJ8M79iZEbYnAdaBg2WSqJgqr0g\/AbMfxfqUMamZW1Qbn\/ig7motk5OjIZ9sj6XZL+eNhDl\/zXjhxIYYbkS4pI3ySIuvjA77LI2TTcOXaLpkB5C\/R85R2e2EbGPsUvsch5cQ4MlmsnC+C1v+6FjrrJFOAWoFYdXfpKfgQpMCg3T4lSaNmepy3cp6TJ0IdCIiRE2KHGPcpL3n\/oF5gUyxQudmRXx7yKKJCk2WM9tertay5i\/FQe\/FtsUh\/qR\/pl1rPX0tQPY2WQhDdnWEyRhWdXGFZBcZ4A9gY3T9hUeNJl1gCmDIxsiPkXTOgMmatkI7QomqRBWZJnk7DKr8ymdLyNgCPfGRrFbcgWN2WpLKrNlYhPqOQHmLsv1SrAOZkKE7193GflcnjAD4wWHVc3CR2EWBJ6X8QoEvzRVETCo++ZKbnERGKCxWC+aI\/Ywm49XoNmYBxXHjSy8X45j6aq0DMZugYlHUVZjxK7mT23y2Tvcsw3Xbe3LsGYiXxTTsrwimIxO9\/k6EVI1Xt+Vug0sAHsm4HFm19uSY2fseXO7582YUFqqPnVpJEN9w1VSpoqanz2j15aNCNeSqIRsBz1h2XpEAXKgefZwM9qQQFQpGWXLj7u67NAZ5nq0nVu778LKI\/acLEE9lNVJs5ca061IzS+5fTXtq+ltSf4TduAWx3V\/asyLwvVpaX8eNdIB3emcyt6TuN0rXKTyHJjCkhSkNC1scK2BQvmcaCq8L31z8aPxjKko15Y7KRnzk+5mngBBoaDDegN3gnVELQ2Tf9az2B8MHHAijiS+Zba+olBMHTAkPD7b\/BuH0epx23Ps5JhGbviiFrXv9PAYL8rDtNkEdbRCWyfGzWQeMKSTYT73Bg+whbpI4Gh8HZrNg15VYuygdURQX7\/awLUDIkMw\/yrNlnZM4b7H2brbl2sTjdZz30f9pnFBTv0YRUjMxMajHHIK7ywK3AXm49xNMhszsYe8gKxXBXIgP2V180n6Ity8s4ThM31VqAXy3YlnWcYXcVfrh1WFO4m5\/Ms9Lcg4j7HEyVM2P2axXwGnHKMlJy8e9GNSYPleWNk5EaeB0Hto+X7NaCwY\/Se0T4qEwuDluNFLxX2y+\/y+qWPhB5rY6Yz3scbpzs2nHYDFE4BcCWuDLDjULvMRkMlQ\/AUSppgQMO9sBZxRrHDIX6JuI97Vq9+1AQRsmhBlhtQpMQgVG8kTItsxKlyMTql6uhyG2mgEhVC9G\/xJKFoR6QM2kbKfp6RrRnLLI1tKlGNJVbLPZhVgz1bFf4RkuvGWe56azT0tczDrEGwLq0ye1Qspb01Wv6AgMxCfX+\/fvgiYvo3hbn+hx0ZxVz2mJftuBOmpnZdpTijnHlitilO3FPKbg3D14yW8oJqQ8q04d6a7diTVdDLj2sgS0Z8ed0jB41jzj3qe9Ww\/0nkukvvZCoi25+RRRGxCLOdVN6FHGJUVL7ZMY\/ELSrgOMDlw74f31E9a3hfy78\/PUV5haVbmCPSiMrIAmXnN\/VesaKAttLn\/2sDZ14aPfFPACAJHmnD701mSgiLWBWKWctKUfPunJDxZQUGbeeG+Ja3B\/Pbh5WwGt2xKQLeujD9cX\/Jz9+Dbq\/CNPiFXV8avvXePzILUaUWJlp0W5z+uQPNQn35F2M9z62CzKRgT0G45i6mG3yCBRkC9LwtjMSqF3Hhh2W0be\/37XX+tRZHHqbIUgsDzHEIyZqNp\/yZ4rj8\/H1ALf0iaH6QSDib2u+iSQ7F6P2BGDBdgh7O906W+ma8oee2inbVvtfxX1PavsBKFW+I7ZqCrGJrxO3Sencmnn4XxCya3RkZcaQhhyr5W83ns+k6p5G5RgvKwAnFvY7cjmI5Q\/RgNi2J0qZMpicRm3irmyMyTqEunGLvk8NY8H0KJLfMcfRJOA+iVuTawZPzz0QVl0xPIeD9OCxEZji5bl2czpmD1OLIHFvP64TxQX7Q5Qksy1M9xscKgtDoJMysmkkLLmhbE6SQUxCqWZw\/C5Kb9Ny1VYIbOKedfzqIiTsNISiYinnf4aQsP\/hpijzKRXcDYDt6JrMuXE7Ojw8swbfGrBT6Rceec3OOxyCcQTL4o4Z8LxtNjH2sdIQU2LpPXG5SZrfEjIvFQKboMjWXNjmucBeKcTG2gMG91vEXIddSoILVTlNJq2GsGhMqGgQNM+723o5vz1o1WAvENNYji3JHPVteCoUdW1jgZxOg0PgZ3E90+aP5vLrQ2nHjFJh4m\/p3Q+laGEeAmXCS14Cu12GlVLVLHjw5ujhTcNiLlj0y4Kjo5ZgVjFye7Arquhx8IzbgRbRQLglyIm3YpVKlShVMvSjBPMKI9uCyU0FBAzRZh1oUlc4nfQNwAE24e7o141BKt6eyBHa5yl\/U2O9o\/q7uQDa1j8HXcD2jOxvxXlmWyKZgL1c\/e25xUcdQ8ClaJB6hL5yA9Nfj2DzWUi6Kwal\/FESq4YlA8z7i1RAy1NEiP+DsfJbzqoEpcYXIuQDGKdR\/9+vFogEf8vP+qlK4\/9\/ymjpcICBvrCAqC6QX5NKXjMoN241w0Rl9Y\/QWa1EVRMfoWUGmsFj6GX3lRK7oSy7ZGpBw3MQFn\/yESKJmvX\/IjM5jbEwejvlpp8btZrYS5r9Ve\/QQ\/36HrqcFifYajrcllc4ytpptDpsoebkyG8WfyvhnzrsxSmIZLCy0KOHyIV4d1yg21u7OQqr90tnydxWjUKfdJTpae7SKe1Vippzaq4Mk4JuYym69w7allioiUyB+rYexJpvx5OOf3nOXGcsI\/BGm43\/EbOi21ZYhmrwzg3GAP2tvi2FbRlBaSGgp9FdfjCzTqZkhtNu2RIikh8qanT2FeNHVoU50QLE2TbSqaqN2wSAbLXZEWM2vdcEC\/Lg2urtmxCsbkPxKa\/WpmS1mWBduT95aFUgc8c4\/KC4oTPMvgSmY0LwSgYSXRGbSwjlX1ESKGa4+gIGsCx9PKT7I68j8D32StpWyHTT4\/2E7tUM4aMBRWDprw\/mKG\/glf8AflZT2ytr7oxRErDg2C8c2dL4aWRzDVbai31LTLIE6R3QL9VOLjDOdV9p7tpHUm5y1x8exwXEqWjL9V+uEqa93adkE+sR0r9X4XDjB50b3YFbxeWhD0fBUGvV9wys6QzPS7KbreQ6TMIVolRJ4d5RjdrfqmbmENN6DON5ziY\/339oeLeLodDYuCFF+sjWjKVWeNZTO3nqtM1uiykIUwzdWO1eybLaPPLf+q1Cut1ipCpC4V3NgjsfbvEAF1GR2J+FeSpkQb9G96rHDRx7ftee5haHmvJMQTDx5TqXrd2Se+fe1cxoFLaA9bmDW3NLyDtRZSvGkzGZaYzjfj4s5ZHt\/UN762wS9QtTOlPeuKBLnlu7y8H4eBgjjuiw0GSb1YFCWwqBsSIrTL2KLnQppeOk6bMBKjCHbYKh5csh3EkfnaKN34xyedWWFAofWIEYVMGKST0B3erhNqOF0F8OwjEf\/R4V4EgB3YWYsQSUax7mJYouw7cJmi4vPVe1L36tYpRyARqsyYpTDZt8IjXJE3\/+oVgA01ZzyQtZwEkc6opFDQ3TUT97v8YnAR6I4zm5EL6n\/0EOHtucIwDbfFf6\/j0T3i9Sxu7s1E\/70PLbuNZYScNKeI3+OTQ1Gt7CiSF+U\/hvhLWP9srQFqhdOB5gM9u+1JuQ\/78hmmCCgQHBky+MSmjlUWrGPcJYm9Gc\/a1FYkFdoHVZJBlsXALb25z5PtvpU5XuNSETe\/qNI5zSXqkomUNuJKxXYEiRVGzm6Vimcn+7zMseAO4rZgDtLPrkCvaqKrSwun4X7FKGPkjTzbcG0c7yo\/HezXfT5kiZ\/LB\/+PodSrjjo6gpdeMuvkfWLSHUy1Qih9HBtNyIPdP1gXwttklUinDMaS1GMHO5OVD5GIzR44oH6JTEQqLcdljywwZJ9eO1+RhwqPSd1a1lVnPDel3rdtIm+VS+DHNhxhR4asuttgtkp12WhjKYU+jGOOlesjWNw0TvbreZq4\/5+mW5dfKG87MCtSq4Oh6j5K4ukvA2ME6OgnjX9vW45jhNKHz\/UCpPKM0lyZjtPlXrfjHl7yMGUGh5lEhTMDFt9AVRwjEMGEmh5WERi\/bPSe+oN2knBtn3GH2pIT172GpdVHceOaO1SovGRgToPY9jfNp6+wbNTxrMpMA7b7BjATwlzjBiJJMV6OX9MzSD2auiPEZrYO2+ttHrAa60Lc5j5iBNV6xn9zgCLEd+NS8CjVwKhaZRK8GOEeTXjUOc6Sh9QM9p\/iFGOOMpNf6clxH4WY6ZxPdKuqxNzyywmd34rac\/zRjABFQy5RniacNV+tuG673HmBRrQxfrdQqC\/F6gec3dq0dfBlz9UqBToQ5G2NH1duuLqLHu5OazgozgNysd9\/i8w+0vhm4TA2YEYzbw9eAnuAFNz5WO8\/DyNXy\/ZlfucDQ+dZahFmLH1FMVcXrdQPouUqII1JnULED+iOz+F7vk2MuizA6WL5rv4zmz31r3mO1Ab9r6DPSTDalRkmXehQKIH8vCaXJIvnNl+9ZStzuioXUxbg3CWjtLwcydktfwyJ0S9HrtZ4yskSka8Hx8r28VMSF50kDjd8WH3aEC7DzbrYPgryU+NQJeHq9p8JU1sCuVRFs\/+2FlxMERVsan\/53I9gMgOzT0tWDnKpHXWOXrQBSIUacONZwiTp76ENeFsXqCy7vZZn8ADhhmFpuyMvInsCcASnA0fNCOphbqOIqAHtrQgIekhj+vSvs7zkgpCxk6ArnZaKSEn4cko3KZzaSt+5ELnIrviMuCthgaCLRybsOc1V9cizN+mZ+wcjkGWgbg30SxXmOhtW2Yj1NHHOdyQk+nTB0e+z9kTGTZS95+HadJd0oEr7\/ocKejtn0ji45\/akPXCH5liqGaK6ckXgTjMcY1UxtXchWWKGeaej5Cs1+Hx+fG7u61QUo\/34bRLWPKvBnpb832eALLd5af5zuSyB0saAlv2cKzwKc8MAcB1ICiiPQzFzo9UXUUu+Yo8pdix\/7ajGARsQlsnfRQ5lJhBP\/dJpZp\/y1yk6w4PqfJd8JiIa9y1A1a+u+RVpt8OqB5HhgbsTvh3fhItjIeUu11FCtgN4MXUfA+\/YGBA0wnjjpWuhnkxxxtzVIsHwFJQkYdiCRAX6k1ueuo9JitLQ1p\/+kf9DqBcI4mvGD3fc2X+n09OXogHqGBYNBt\/s6tawROd+mxl9g\/b5P2bBMJHku05Gmh6m5cG+77tbEAw\/zjVt3Q88821ddFLzzz9g2hwfZLOo4L0knCrtrxcZ\/KgPVuEZG3Y0+e1Q1GMmIjxq5R5S5VtGHZdRbhYsq86JJoxN5LbGyDETPhKOE5G1W\/xXEbpDqiPEYdnxRerYQdv3ddvTx9YpvbFDIa+8wnd1II+NzmgsEyUQ\/jS\/hoPTZJEm1nnf3YPI\/DkhHLzF23\/i6tZE4xKYXyrVlYDcVIUe2qlKUPTYDvZLpLC4491BlQXUg249GO8eePIeJqCyxK+VN5OUX4mQbTZ0NRP7TnqR4pactoAjVkVGzPOi1lAaOLRzGJwmZJ35UJHE83yLaU+bQpEtJWd2eBXu\/jylNjcWVxZkSt4Lw1Ju58nkU3ZNENcIY6JVNjlGHLiEamxxObsaEQjgOVNdHjxqUx7vsH0WLvINeeFhJ4dVy2J8MuTvCMQEG31tmDuVrbvvPMcLtyW0UZbc\/8fmWaDQCeCbLlKKZiAZb0+AwT6qiCeCdSe1ePp5s\/z0GI+DAX9W\/34zRl6r9uy87SMc+n\/gewnJoDr7hhuTrULmQOVm9bv02flvF6cP\/WuwPj5G4LySO\/2a5xGq4zFZu42PdEjU38lEjJ1HdVwtevPqfGtGKQRi\/qp9IMZqom0yr9B54HWHgIxt9Uql7tSPqemw7PgzxSYhFUujMPqxhlsWjPuFb42+d\/FVvumunmLGECdqw2oPkw1JaQYrum188EzbO5EQ9kVOiN1Pa11iDAy8s8g4bezyAXKoY\/OStDNBn0P0lspLyFq\/a8knYRBjCP2aZNa8oemX72JZIfGd8l+nziJgbyg+XDDsQxhzYchPMAXrK+IL0oMQlSQvcKWnnJ9BY3w1ee+GMrGfTjXLzIha3DY\/qUWRYHBFui2K6m5ON5WfBAN30uwnIUUc1Li6VYVVgOTYgtk5MKJFV51c3n\/gCbtPpN\/vgtMIf0t2hN4Y0zZanQzCK\/cAuyXfrWfRzZuC8\/1iA7gSCakR0yozpbJ9+SURj\/vvuaN4isgigg7Lh9Tzw1N5edK\/PwGg9CtZVhzXQQCFKkMbt7ss9MMlisDMBxGIhvhE0s2BdnX7IhZZ2uzPZs9tod2+ErGcvlo1gvJjDNTw5t4k9xiA\/\/aoiMxXTW1uPIfYsXi3zoMOV76CHFP32ceaqOBdRZdWg\/dj1HgmTMRsaa2M1bsdM9Gi\/6TwfE4W2tjW6jEgkmI6WFewcyU5BEC3Vz3Jh8IcgjixhUviGBBPa8s9PxVzrerhsvyG\/S4GWzLEQVuY2PsThMNmS1KBvHEoRA3Go7WzOcnQW3q6LzUVuBLBd7qoKkH7eYNO9DA5dgmjW3HGKsux6W5AKBO9yYPC7Wndge0XBGjuSxWixKmCbpTFXGHAuwZg4TTCkKH\/6oahO9rLaCLd6R5fPzUoMDWc7AqmIy93SjvWTCDYttzM75\/tUyxOEzTZAsL2ehkySHxPcVMQIkVVVfCCZygCbbrJgPfyJ5S4dexOq6Z\/qVpeNGlhwah\/cl9JFmn2UMilgwGHQ+Mh+SwgjcTZtTJUJUq7qdEtKB2kF0Qc7rtG9NtyzW865mDLszgXGNoROfMHbU9xCVsPHx\/cU4m74RB46MJjfoD1Dn1qfSpK\/NGgJgQat0BJVgzIcoBKGWQRFZhNmOZe202HJVoj9EvlSzFGL4TuaDadsVxs7c\/pjot\/qdx5yeIXLKxoQ5t6dSi\/26giRfQndQwdpMEDcTKBPzZ26c4m8kS\/C1nHPGb4CZwTDuwb2V31NghGncU2rtjcEmwnxEXvZDygyv61zGjv1ihInlj\/uzazxYyTyxutF44siTJVDHXHyxzpW1kOW8e0raXHp7aoNd+kZ0L3PQa5rub8FuFamwWf79ubbC18No5OKBBF5h8lO8Kp3FpYGVJIqxTOOYEpV87zr3Y+SrluxTSP5xqfsk6FBTe4fYwBF\/aefyBGyoO7MJr33\/f1NH9JYCCgeEq6UxsOyxTg7T1TmiLwlZrJ6gR\/VpiYXiG6ito+6InZUFrfMQnw\/osmvYnotuVToLqJ6d2Fg4q\/fS720k\/dAOsuCdcndDMpgZNfxruFPIfz\/5VscqEJVeYHwvnTHinPKr29Z6YbpHQjGE24ZJpvn1xpGDfvMVKK9RPfS\/RmwApIBM2akYBhXm5skMP2vavD7VNQY4J3aVT\/E05YafhcP4hIwFJPwADYQEkzpzsLdPh+apD5wYCdYjYBc3zXbY1t8LkcKPecJAN9H5eRsO8UBXyqpGnhDbOUjEHM0szjFO+Pg8TVF9zkxywqplJoCt+7zs5mlAJY2Rh+gpaLR8U9XSh1q8u05q7hYrG8T8LDd19+PdgeZZzXSG2JpgAt02NF8gW2aaceRlZrNzVvTrnPdl4pYwCxVwdhI1z2TAkG2if84f4VDuqeTO8w2HfQ+sKkmZR6T3LEUKexQOBVkUhLnFT0SwnhraoEXSHRx\/DRru\/zgq1p7SJDCVYv+XSsp4daa3CF3GcvKJZumCfTc9Crtiw0P4g8Qpy46NfAYa\/e7BWi4DTKw5ju0Em7dwDuKWowlUmRY3mr2kGLG6Uzj5XH6DjjAUJDRBxhJ4ryKj4Y+9WYYklbX\/FRZ7UB605RNX8TgoyJ1kUIRVwZvV95dTtTx5Dgmq9tqcbzBKHX0QSC9iWTX5EJmEIrnPTpvVLzpLJhaFM1UNcDVi+aTbKGp1nQvdpmI5bJO99onrtTAUy1fFASTrerX0ywcu4kNUml+DOHzFPM8YdCHvUnTxI5tFPyHdnyYTFkrUmCwzoeMVkBjbg==","iv":"e11326cfd9d6c1e8fa8742181a7e43e9","s":"df2f646ef07dca71"}