The retailers driving the most traffic to their Web sites from social media, not surprisingly, are popular among millennials, with the top-referring networks varying greatly, from Facebook to Pinterest to Reddit.
The top seven retailers thriving on social media in the United States are Sammydress, Uniqlo, Gear Best, Dot and Bo, J. Crew, Etsy and Fab, according to research conducted by SimilarWeb. But while Facebook may have the largest overall audience, Pinterest drives 90 percent of Uniqlo’s social media traffic while Reddit drives 73 percent for J. Crew.