Lorenzo Vasini is chief growth officer of Paragon DCX
How should a true CRM program work?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"47daf1edf9632b9acf0b025a16f46a7d","s":"b48627b6f5e49bcc"}