How Sephora pairs individual, loyalty data to optimize segmentation
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"78623a572866900f888756414569d30e","s":"d698ceffa61fb4c7"}