How Sephora pairs individual, loyalty data to optimize segmentation
Posted By Staff reports On In Featured,Fragrance and personal care,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"72a3f1939de289cf68631fb8380025ef","s":"99551b1923ccb578"}