![Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis](https://cache.luxurydaily.com/wp-content/uploads/2016/12/Commerce-growth.jpg)
How retailers can close the mcommerce gap
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments![Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis](https://cache.luxurydaily.com/wp-content/uploads/2016/12/Commerce-growth.jpg)
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","iv":"9a6cbd2ba066914aa8e68a7dba3f147f","s":"0ab5a026f031cde8"}