Luxury marketers will have to lower barriers to entry if they want aspirational customers to come back after the COVID-19-induced downturn is over. Image credit: Splitit
How resale, rental and flex payments can put luxury within reach – especially now
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"b01f2f1af56b6c184bd428d8767b9ea8","s":"f6afd9dea75a724c"}