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How Prada is transforming itself for the Digital Age
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No 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","iv":"7a9a23e1cbf06a9f3c6a7563ad3adbbf","s":"4a5709e6940c4d50"}