How over-communicating can kill brand loyalty and sever symbiotic relationships
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"goPUaKUtvE8FmjKQ1rLWQn2oojFtsB+WT2G4BHlLcHjKYQ6m4o4yAz7mGC\/LWEHNbJ9U+L\/VwDoyptMG3MPPt6oZqGDaQS0JXAykH\/vQrMCH8wV8aAPBB+eetTmAKdtUrcwWMUiZM87a0DIY1JDyK20DhAd2KsH9rMmBEhxs5RijxTUpIiOKwlZhDfGn7nzRu47Is1Fd6hkYqB\/O1XWQfoPZ3IHPXgwBUf\/xMSG2UtZ0d2N8\/IMa6zEn9ulJMLjZ5ObCUJeEFQNGZu9JFf2iNiW8KKHaInSBqINfvMYaCDfj2CQ2MD4D4mFbyFTEjjCfgfrZm8FRfm9+XZ67WCwJpSW4rWOdITy\/k6ucMNnp\/WZsHD6Hn7cbM0zPxetJsDdkqC17+ArVSsk9dR7mE8X1F7ZSzhIjw4iNWm+CuUb1XLOjelh8jfek3DugKcMnZiA57XnBVc7eoeEZaPkaMfnbpETYaU5xg+SUtiKNXpx0bODUQ7Z4EcHU8urxaa0LqSq4dIhJ\/HF16Q7Xz+b0u88NrBhUASk8KGv3SsPicoXrq7NAwj6+rERbwgvZVgaW0gf6PbZxppuE73bwcWZxDnNUCzxH\/LFSE5FBOmgytpmwWatfpGtRUjhbURhBhstaEBMrP6zt\/k1JxLLFnJ5h9fxueeBxbOpgbnTUmtoDMIx2bAFIdDomvC0+cEd9\/qHRofleXWRFjN\/kocMKnIv9zs2vv7umx1PA9tFkRZblQX+Dr04Ex4GO5SXTVXrINBXbg\/yD9oQPTzLB801vZMiCh3TS0EKHyrdVD143pJ+w3i+Yqs4vyGakTTkO8Q2z32C1iB8JHzoFgaIWP1WO5zl6x\/sOU1cP9I7CMqjaUBVvAzY5YfeMyAu5Wv2C\/aT3nA6zVAUGV5Hl92ovmTp0Dv5OVEnJ2S9IzymOHH9188DBrYhJtmehlOkUFsBZqwO3rETJAKy8nOruIhF0+7HBYJXgvFyHW6xtUSnoQpCbxi4vl092uayHKuIROzdq1UgvUOqPehjW8VFYoUfapJmw2iSOKsyZ1RAYp5rN7T1cPJqL6hLJnzFXmCMVP8xBsL+X6kbcbKfCgfiKv\/dUUjPyavEQsKRUE9k1DLX0mDjjgQCciffyhxErKYIsU+ltL1r\/PHFfAPn9wgfMC3gYUSMd9WdqQ7qvrsW0iwTrRr2QZ2Ug+yK30QQWYhzX4LralPLwNJVrcO6aqnxtOXxaQlDNUuJQ1ZHyuCd6wtGVaZ7RexEJIZHW8CbYSyv8fn56Bg80z8FZyAItNZpGHZ6oyf59vGsmVS62CQud35I+ryYbT2h10W6Qga4MKXdKH1pE5QE+JORFV\/8zQgdnDV7lLgl3DzfLDt0+omZrZ1tHS+rcz4EFDvn+JIwVtTBc\/\/2A9ZtwUCwlKZ99X+lPhJe0qKA08SBB6RX9x50K\/wDdJHA8lhcjmYFy25FBEqqeV00i5hg4dotjjMQen4E\/d1Bk5l5\/VDwDOZM2L5SJ81vwVUVVLye0LLIEykoBdMyx4VF3WHikAWLF+9QhB9seRNr3VIndASrbmTZJb4SXmQs43FIf73ELPezu0fDWMQREx1LnAAHjNI20KClhaxdENahN6QdND8GMo0N+rCf7QaGrtt0xbqjBxpBkAWSYHfi7IEnePx9OkaQfcKW2B\/R6iOVaiOp1G\/tZRqdaUJHypDEnMcpQActGuYX3uXr7jRP1ZeMkrB7W0F+WYGJk+s64AZILgnOKDQlfnMYzXJ4ACKx1adiVBViNM34GPdDaEVcSYPmjqfAhuihQSCOFfNc+dbk\/8gQkc3o3CS4fyfnPLHmnEjbeElt5MAKlQq\/bhUi2RPWhleJgD1qOtCk5IDwGxgswRDkq5uzi7jA3dsKdUy2\/lBdOf57WIL+\/APvg3yI85Up8UbYETFD5vDb1wefjJCHt\/h5r3Lr1IDI\/MJtczCu+Kj++ti+n8Ir8bRgZR735X65TXl0xGAWhwVv\/ZZuHGP4hQYjrCOkYQ9Y3skqsbLMKrJ3ZMfqSn+69Wdv\/oO2KB5ZxR6MlshJ2klyx9\/Qz84T0yyLuT\/\/xwtIRePM0V\/bS2ST7cwYJTeS0DyWaKBgMAA+91vFeZw5LDZiG632MIWpEDmNB9373gosFriX\/pIZKldQQAx9xGCLoActPHtwDT+BUBoAUL8PV9uw2NKYr\/b4+tbbxfzsKOOM5AIyaGmTKavT9z7CzQnNAIbRXKfYb8\/uSqHUgbec0IEyVAymuhCw7w29h88gsur9bl4ATLHtcPtF\/tQNyDnqfCPmje4v6wHNMrpMfa+Y\/3NHCy5OFV172a2lII2T\/FTz3Dn9\/io2joPTKjSJ9E+oU6XQYy5bCnGV2HWwvb\/Q6dZsBe6WvWWeFlBwAfydueO4+3rGGx7qLK8TEbloZ\/WFAJdQSUU308y63I24jju3mIt4KfpbNVLMIPR7Xm4676x7sj38J9XUBXB\/z57RaV0OHPedhVt\/5jozw92WxCbv6m8tfMFNFdBSqgZNa08QY6Edt9cGByIPsl+COXE2WikT4QV7gIpA\/5Yj7w\/jSVKhgxUhOZ56uAbPvIEy+TUP5H6sdCdCO+Mm3J7kvN5WKul7F0vRZ8eTGCGeE8m5Tm5S3cgIKilfwh+iN3Scm3pV\/bGpxPiLt\/sd4u0YYpz77uDDSOYOo\/CR1sbKuK51Gg3avW1OM2Y+TNGuCf3iHnRXK0BuJfrP8+0AksryKOo9R\/REATOxzd3WWS53yTCz5Y\/wliQt22Pg0X713UnLwrWpiXIwitfxt7kbl7qvPd\/YQwq9N2OfXPBvxvR5JRd39ouNxjNJP4BBurOOkBac2lL\/7sJdfgXSEtTmpJb8FpoDdx+bMblj4Iq0Jj5q695TU+dJJcCYGatG5b1QjcOBYtZ3JGGXW3NMZJrSC3VbMRcfQ12kOGJqmFVauFcyTeVnb5I7loVLBDjfNo6vLLiAgtJgSj+BK3pCx0+h92xdf4sazPGdBTOY6uHKSt9u9o5ZMVK\/rAwAnsRZC1YMojz69JTj+6w4KmgEr5VwZiod2EEfR9GpBC6W\/C4HfQ\/vm0tgU9iV8sJSsdrop8JePKG+vNS+ARr4fpTRbJBW7o1gWJU2kaM2OCGdwxVvu92UHUQ8w6zfCIe2RZ5lv0lhAAKKhzb77Cpp2+9TbNvXCpp0lhmF8phJ5sqp1hxW4OopwLYRflMBxPn0rVoE8I9W4yjpf8fKAckX3SQdr2FrEcDjbGKKbscSXiKtGNtDHbN86XLYwDzzdi3S0MJ+BOeVZ9hmX6FMqkVMJxkU\/IZBhTHMhcSkmroRFKd+wRZQbTk5QP2SmjoKF6mv\/IUXIYCF+SXoBwFuwqW3tDOtrZWkydjaBULugJVGyY259wJajMdxj0og76\/An07mGKU0eT3gLsN5Co5N5y8MuuX4wq6RTHkbhivj8uSeCnR2FQVQQkNqpEa1NmoIsOiHF9QTuj\/JSZpIYvDH7vw71PI7pVvQs+UXSnCRv1pXCY0KsPZWV+U8nuuHFBKVtRWEA+bpcTrNb6FFZSCljwrU9c2s8vuwW34MhHprj0uuwbUWriPuTJvyNL+DqYrTLCeKARznh8Vrs+oozjro\/xsfnx5XPU+mfzF7BXu88kQ2+56OCz6TnYdUVgA43kGv3tJE+Ob\/HPthl3sl4aDmllftK4fz2qu7LOJ6MRT16znCWcCpCIbMrzF7G1ANc2mJpLbKcVGzjouYfBX6XerzO+MKOf3k782\/P01UY19PxWtJkP6g4P2aT\/Tm7N\/EoI722Tt7hIjMIwnJKa7A4wmc1PfN3IZ2OvtVeuHul\/TBMUYTzAR\/BpBd85rGuNLLihU4s2tdB1m\/wsnOgsUlhw1ZPZTXJI9XFyq7ne6mIJbCuqXdcGVJNF2woMvbLnFP8o9m5oNp7dIzQsO7Vf++yFL9VnRNoeHuWWUxzyXe+lgMLDnzMaWHDreCu5ofksLcNct9edJPDkLjijBuOnGZtwPQU3ov6Jzw8Vz16K2G8jedo7pvIyciFJuUWL+\/h2NuLHl\/32Xrs3Ec3A6NLXJarhMudtZ994L8R1jC5I3MO\/mDs8SGu5ooDScW9JCtQRI3H556GVr83KFBBpIe8knGc2j6xOIB7KbTe7MQB29WOXvXDp4yEW9j48iBHxKe8dDSajxh59MzHze+8j5hYu0f5\/B2Grv7WDOFuW45IIsLnR3cKULIEuOsDkj1EhPukbJKiALG7\/Fz4DCTz0A0mZ5FU4FkglIIS+9JfwOsXzpxmiV6fiUkkpM7Prn1Iu3EZcEAgLYyNqnxP\/RgNBS4VG11Of9NXFUZkLTPOZrOc8Ph0QloQ1WxLDNamibG00EO63vtqpyMBHzwaSmZqnKLz8HAhg9m0aCCShCLfNZzx75WtDgrN2pQ81Legw4Akt4+i8P\/8Vtzyn1jQpqIBQxoy79fUx1N0SveFJ+gOzd6N93KMACyt6JRfyjTOztEOcegBtPOnM\/9\/1P9hEmrU+Do3tbUjwzHJU\/T9u58XHQ89s0+KlelQmvjRkGTg8ASEI0dV0O46U32JrWViTwg8fK9JpTbRM692Lr2LGQJxJEn99FQwkSfZv9WeW8N3V\/fKUz\/gGeLt1TtJ\/pluTSeEdPppgsv1iTqy8oooDpWW5QGEXtaTmBqsUlHIae7i53l1KF23G6rqZ7ty3lw0FHJUY7VtGcHjl8nZ16dxARJKipid8XPeQrWBMY0LUuYAUEKHwP6NjEJ3sggJULO9s2SqApoT41bU79XVQu94\/0Z8j5tKWs2wkfpTkgEJjNjbtYiiu85jc7k5bXAEXNhwQrylHPYWd8ADJVPIjwYyeKX6u7CZgE5orbVS4MU5AM+ELwPuOsIJ1MyCr1VVguKwohdx0DAcho+o9n6uN7y\/oMKost2L7OW8rrkeJMz7dsgKGVzMsJ5nRzMmRlSdFqzIHYaUMcmEeC\/Uo7z7pzm2vTC0UgWU1qNS7KWSjko3qssKH4CrtjxM8kD0IpE1EGCYWYh99jHtRADJxnTWQiOPSoBEC9zbE+\/MpEtROip\/2CEP9OBpoWFUJIfNfOo1oOmJ3y8zOUti5eqAbqcGhkkYZbDZ+Y3NTsuMZu9+fXIxrBphh8sPZX90B39VVNTNnIN5zBpGx3fsOqxoFA6ZEv+OHh7F0uRjHW\/IJrWQ8+gpzBFwt+Mxb8Yle0N54PWSkQYrWV3kjPqgpYCkYiJPkWib7NPRtcwZIHA5UuiiIxqL+MxCS8hOYx8e9uLbjEQUodx8Qtc\/fki6YEPx4CVCpZHZD69xuWIlMiiRQgIB3482SlCwizlPfXVdeCKjiBDxQKkYcVdV4wKv3FXVfqTx2q1+17hJ2ntF9qcFA0+E7\/COs7CIRvd5bCKrZyEqqd9eHhiV8gAPpkhzfS8suMbXqKrKe+1ivN9c0DqINxsqAGe2MYejOETY3xyepUwuA+chEq5DeYg\/2ecR+u7fZRYwVwALWAlM7C344o0d+HJfzhl+73Dcc6Q7nnnxXm5yYRIzYLtyijiEzJLpwgStEIxcDyiOBJ6Wmiit4UAM0Rq3VAcwjDawoDGcYdXDFNqo8slA4ugNYJJwW9vFh2n4wFVGDNpoGC67gzN7vqbJwNhpRmaqaceRjzRpcz9BCl62X5GVOXQcEQ8J4SotdRDNH9h5O0zPQFV7vsrg4DG2HDhqyGraACmGhwgM11Ruc4lZjJgIjq7ctmhP8cjzg7nUO7CKrhYA8CY2yCjiEticaXOm922oTxIVqeCoKpTNA33x9eR3i78B7rCoXQ8tWISog236xXSdxJ0IXaaw8ZEfajuDTsaNh2Seh59M22PMwPXlZYfzeXJDoQRrBykNFcDmNZ\/JKbWwS3tH\/MDNY4ZPNqZjEeV2MiHXJzKlbvJ7jDWBjSVFoz7HPnqLckDT44HbNUcwpf1dJl8bO4tBFXt7SXgTLfFpJlRQpRAPsnyk7JoLXluUZNeVI+\/x2qL2XWhSxxx5cMSYK0EU2Se9Oe+OeQzK54NMmBK1CMtK7gu2hLJNYiGdSYygIZwjxmgggwfzPkhyjyaUjaDzJTpC175FdXZ3t2gPl1CYglT5Paex7OEK0pxkE4nrPO2lY3XIuOfgVVp+ZwlzsnQ9RQohP1kChIYKAGx0LKRABgVilPpzSNMsnc5gHrsFtxYsgTgnxQwxb2vjwiF7vCY9V4Rp9OPlC6sPKXy3LwJo1KF\/D+DpcJQ+c45uezqLsOdIu89eV2LqNwqZjF0+2y9JTsc9F+mzzVqgs7xIMEsHn4BoBkqum+KHjJse19hscF4muNsEexe0ysUdrS74fOmk+gLimtaV+JwwfuLFz9FQhMsx+sbG5xTApOjJsAKGeKF1dcGRZYsi61xAZYy4F90+lN0QYs\/XDp0LfVh\/OYxuFW0kiWYAgP2hwJe7ssmZvWbiydHhJlSPh7\/piOJlKz15kZn3tJLTEP6uM5mNWMwCnNf1\/5R3WPcQ7mxBcOk41JQ7FwLTafu2GwVxislSrENQJ3cUYC6PlAV0YOxGvy\/L06s92P2keMrlnqEAYEim9VdK2zQFMzyF1XoznenXzaldIco+zdGWyQGvbH4snEbVIjLLC8L32CgACzT98tQgMLAGXe3aeUPdFD84TjHIAZTDpSPvVAK2NzRN5A+oszMviQZy8sc3B+sSyosMwfCmf9dkdzalUbl\/MkQFworj1ZAdKKi1aD5xboG7hx2gn8Qn\/UL2myHCkdWabiIv64ICKqnFWZ5RwGrQjKu7bpsFDGLk+cIGtbwVan54wvWIWJfVPUrwe\/c8hEsd0G\/LiD6cOUIamSc7XdNelSa4DD9mPDaToVW2YJ9UBU9NnUkSYbvxiliOWBXHrIvXA1CpTAQapoR2kkjNdJWXVZZ7Z6vBG6teNrWFmtwC0yCk6miwIOvpVfN7S6\/bkodFIk6e21t19BVJCrMUwdFQ0VxmxKtm18+Pe0dzQ4SVvCZVmZNqkywOuigLHHzP30SPV8w4xvB2MAIiPA\/avQQsfDEeC6KsHIR96hG2jryC5z8NT95GcROaj5E0SrO2xp1ddVFv5QabEAQ4tFHIvs+w32RNc21Idv7kfopf0a6ZaAg1OxdDf3fV3rNLJctf7n5UzSZoMnwyUOvPBehLOBYkjQomhlzsMH5VT+I70rIo\/PV738xLmAnk3ikhqnFE7xpJO9CtDsDrmnqG2UvCLR3V3wBKgGnDGgfoVYYXSqGYV2gGXXJxrQPx4fKMthbFs8ZJP\/9b4LbRpunR8yGE7ekVUu9S20BNjTrNG2VFXKErQUvm5+fCkJHuOhvKK1fnAxdP2ljG66S5r65BKsvyCwBLFTqX6n0gEpLuuTpG2Nix\/wrwiMbHys+exLoM0rw4cRdvvG0cD41xgOvo+LqVVwOH7g3oIeUMWDA+rKEeYLX6wMskpzhHFaHcbZ9dDliyAuk67IsBml9zToORuZd+tMVXybY0wr3rNGtGtUw2en\/Aq6Ma0trCPOdZg1t73r4BSYFNX8hAPMWAMOG1z84Er6ci2eRV9Z0vxKL7CLr3VaNy\/X5lOncXTphjYzLSU+mzPmbMXeD9F0MkiDYcmpbz26hv2VFdObp+FcuLuHAHs\/muy8KAXZykMuT0EWyFPvhJH1Y63hQwN1\/gY8aBL9GAgrNOa5wY0G\/KdyIUVbtRIR94JYx9Ouc25aWY\/UR7wbzCrB9DJJ4rWPOjZ6HAtdNB10xO8sGn93uyCXGqAkWI\/Tg1TcFvFJhREISy62R6NymsU6CpDCCnVwZxKoz57iO\/mCvUy5axtS5D7hJCGztHx+iDYFZiO2P2eQmyZJtIy7JSZHEXhDeOpx9zpb7z2uzRvcDB7qmeUsXgmn7j3CwpcOhEvsGXsQqWPAYhzw0Eprd5FFqj79WRvG5hCr8DhYscZnRMruXP\/0N1MX\/FEXcTvhyQRurW1bKKZwVdFwWNlEDnFcztVtu2JkOuvsDCywNv7Db16X4siRca7CPV5irpNIBdDmHmROPWfFYJ2DXZ86a8UxP1G6Z7uHP+yHQAts6dFzrJND4YFq+KwoYr3LdnJDoHJNB5eCN7UJwYRT1Dmxs3Z36P4FvAFEZLJKxTXAnVmcP+1brCjOo0Tnq5e2bhz6aStQKlPiH4NdhcO\/Wgejc0LDQXkgOJ4ENVIMOWOPfnXFcvLVNbNeB7Gp5RZpY8xH8OCgk5D5YJEJjHGHpLWKIfD44ugWq8BEDfjXGcy8u+QDJ6bQJLyrwJ\/Q6JXKoPMw0qSHau9BAEYVJMOvLUaC2xsdXJa2TtBeW4uzzNIRlWid40fpBD2Fe+nUGPLs+ENLR\/rfxWdMfc+azMA9ExR23eaOrpelGoF9HIUuGocOxdXENXxVZfkzatf22CzSrkNlRNGaVraQNi3VG6yKSHoqa+FIRSAK1ylGDgskC6aGNa8h4o7JB1mA0LZsg5oqB\/xw1UHnbELCJdtiAkw5zpCdqlUr14dtwi2IdUoSm\/pnbyWslQKAt6JXx+pZS5hN1Uln+6CAHwEeD4S6LWLR9cZ\/vzQMAUyzlQITnBeb232pOmfZ2mXYDdbunNX8is6tTtZ3MmDa2U237E+qaVOCK4zE81\/aV2N62wTJNiyFeDyJH\/edVOCj+3n7o8dyvYNoL++jCaWCP7qoct\/C8=","iv":"7b76e8112c9a525bb48f231c250ee48a","s":"0d662bab34178d86"}