How over-communicating can kill brand loyalty and sever symbiotic relationships
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"ab804b0b2323addf349689deb9cadd87","s":"596af105eec5a165"}