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How niche brands can compete on Chinese ecommerce platforms
Posted By
a Luxury Daily columnist
On
January 21, 2020 @ 3:45 am
In Featured,Industry sectors,Retail |
No Comments
Smaller, niche luxury brands may not necessarily have the financial or marketing clout to compete on Chinese ecommerce platforms. Image credit: Pexels
By
Jeffery Sehl
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","iv":"007f15121d56ed4dcb87c4b39ac37e9a","s":"32bb4d2fc7ef8707"}