- Luxury Daily -
https://www.luxurydaily.com
-
How niche brands can compete on Chinese ecommerce platforms
Posted By
a Luxury Daily columnist
On
January 21, 2020 @ 3:45 am
In Featured,Industry sectors,Retail |
No Comments
Smaller, niche luxury brands may not necessarily have the financial or marketing clout to compete on Chinese ecommerce platforms. Image credit: Pexels
By
Jeffery Sehl
{"ct":"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","iv":"4f41b542d699d5c56a171def192b122d","s":"0d37f473cd0f3bd1"}