How Neiman Marcus leveraged look book content to buoy online engagement
Posted By Jen King On In Featured,Industry sectors,Marketing,Media/publishing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"409e7c059f066c8221ca2cf2e09fd19b","s":"2667b41985cdbc40"}