- Luxury Daily - https://www.luxurydaily.com -

How Neiman Marcus leveraged look book content to buoy online engagement

Neiman Marcus Cashmere Collection, fall 2016 Neiman Marcus Cashmere Collection, fall 2016

 

Department store chain Neiman Marcus boosted its online engagement by revamping its approach to look books, going from a standard grid layout to intuitive, shoppable pages.