How Neiman Marcus leveraged look book content to buoy online engagement
Posted By Jen King On In Featured,Industry sectors,Marketing,Media/Publishing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"714df4100cf21ef2a9d0acc0ff7eae7d","s":"014fd2be76e1644e"}