How much does casting differentiation count in advertising?
Posted By Sarah Jones On In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"0d612eb34af1dacbc40a8f864bfab5c1","s":"3e456f57b9eb8f9b"}