How mobile advertising, content and commerce is changing Brazil
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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TJUPQ6R3U5CMZ0ixc76v\/\/cUWAnaIywKNoWYkx76AmE\/KqK9MQQMvN4nSswjlssop81CEYUUBU7CB+IwB1hRJbS4FT+fw+tnD6cv6MtuG\/YpDAMFdvut03Mt7uT8B9252d80xbhsaZ\/Rt1aKvWh3dy1hxrUvJ5WRJ6eUMRhsEh3I4cVV7sU8mqxDUOw6ofPsX9oTW9jJSxoYqsk0tvNct3mhfHsnwoor3Cl7X4MEieRpf7T9QUUyQMwY2cUApoPVswbH4B78zOkj5WU8BKsbQ\/6sX\/1P1mmhIO+RGhe4MVKalwJ4Xw3cheQsUL9aMe2t07xtYOBIu4qbmhbr\/Th2xdYO5i5GdDdzPkWATOMVnoB8e3bj0FtmzVtme3tOefjbqcPF79aQEV\/3VOHoQR3S5kNQsa+N5+y1X50zOfsqjYs9VCZc8dkzIvsvliMlNsVIi2OxizHy\/+50CwRA9X4+mI2ykns1PgxAEgWUS9yQ+ezwFWjPvV\/+BtYwaq8BqvjDypxTQQWvnYy5i8VoaaW7e+uqGb3LsV++CLiPVJ8pjyDidBZrDZTErw5Hqsc\/vwA+7\/khTuO+x9\/tIKqis99szXqB+3Mqu1jftaPB6\/jwnmON4r4biuoSGu3\/oOkfe\/+1IwsotEWUL3ofmC+CpVdJup9AjvDojsfjFbik+0eDXmfLuKOA0XQHuUGwKgRsmzEhmWkJYK+OdlrNW3ka9JEnRF6uoBE8c1WsgkMzcKtvVHnKIFX\/DMoBuPprUphhSJMWlEwbeNbG\/lFI2J2UEVPD4+DmKnxjVTpkEUXydpEWbyezZpUXq4hPvjq19jerZk3d7nlGh8NN5+hkILG9W+ESRJ8Rj7rkOVVtn\/YMoAgWSKlvMHW3QOL\/10rFBoKo7CQRH9FwNERUAUOfaB5u3mrnCIaSU7bl2MUbwqUGpKSrgwakCPs7QqFpfBWezK9RjcThtiH7sttRPvth1UvihYzcyPyVXuQLzYYUoHOENKleX3zmI2Ae\/GPB9Os\/IlNsg9xDYGuTLiTmOewOPcmfNu9ILd7LRXcQX3UqZd6yBw1+FlutSXzxwwEJsH1TTXRyAkZTWcYUU0pe9QHmDeZe+kAU4MDPzbq7Xwha8uRzFfJpntffE9HnIt2UQdJVObS7X4WEedA+5cQD0ORjQkyga0va2KNrY9N87qqLA2M8e4pAgWn10IJ0Ttf60Ogi2bX4BRsq0TkGcc7Y0ZZX1BferRwKWD+iMBE4NFzSbNjLQyMctydS3qzmrvKfxqa2Kd5LenU\/JduSxpFuMa6mlTL+mHBkxgCbkY+qBFg25n0Jtaf5IJP2hB9ou6lbl1jg7UrqeWUwtM0i2yvOkhVVfs9yX42mbv02olvb3xfDENZ89G4JBDpN01TyZ9Icoy3MR2hdsATB44h5mX1FF+u1k1HDtMwkTiZalNndMn9DjxI8k7M9JJ017gJAv8ZKh9mR+DjF5eBCBcpUzi0remP3S0h9JcA++X8+gmFYKLHbNA5mvh2iXRxaZnbTfZld+Nq2MwapJV0elnHFuZuMPvn9KyMRBTN4gM4iB7OdIjsLl7yJNZ3ENI9yaKp\/6EEJ0ipAU2yuEwLN2vtc5u9QrsqBWtlOOQ6osIuMElBMYtjxc0vRWKabdcqJ04lvBO0co79NIBmdPwWOoacMRBfvdUfjpKSwPE9HsJP1Om2rxCeNy9uICJd2XdGTdowe8uXG1btoNQ0zJZZhLXL1X69HjkX0ouTmVecFpyZy6c9NsfXLrf3SNsrB6p+jdG\/\/CNCx7Lg5R0e+DXLcrh4qDkWfYdaDm2WKQQkfTCGs377XCPJbLy2GIe4DiAiBjDpySYeYiXqkJoUzygX\/XGvSlC9X\/jHos3q0BM0SzgJV9eKpIF4YXTsJWAGmikgwGsMCf9kX7spI04KlOLTWDfOoHS+nHfJCEEBMBGtE1z76EAFy+BBczJWTRQGGCLDRK8y8z8FCHCyUpmfj9A28wOzjqPV5fAgxQ+jVGtWtJWNaZfcUCMxsg70kH1pAfYIiGVYou+NnLjCw0ZorjE4U2hXVRxcqs2z54che8f0VaQF7wBY4hhxDmbSHVOdCdnKdcEpPGg+zQj\/a2VoIxvIDFp9GkOvhBt7encDzo0mrhrF7W6vDM\/Xh6MlWfpLem5aaDEUrTB6NSsBGeD2K9B7jz46\/drd+QlM5IqHegq5RAABDz3IlDspYk6UgcSH5X+D81j3BHBCom5N0fT9eWYhy2rLpeAGaq15MY1FTrY9ZDRWU8u98E6M2kjltTzr5bmNcNLkzw6lfhzxovMMYUpBEzLKaWWdJE3pFA6wi+CMPPL+wy148BE4CLlqIIxyB4lBYhUbyQhoqapFhX+qOgg4syR1tk03YJWLxDeSBQfznP2I6zc1T7UlmR2Sj7k1iwGhleykGJBpgYyMhZjL0diwmg1IBcQsx0Hqm0OaftEr\/jOVFRdge4F6HraKKhLSIWVzSbaoqfUGeSy9v+VkTbPtejJoVo8sCH2\/EHHh8r4XPvZn2di8ak6PFXcV+km4FG3DzLNbzNT22cgag4XyNSTX4k5kSWPnP7xaY\/KOePWIU1ekzyiBWM5K6unjSEOBgWHjBmE6My+lPfRljuG3HuovItVuv0G563QzQ3+AD4Z3t83OAGyQRk+GJH+IjRcyVdPwity5pqyW1WcB4bvfdVMkma5OCrwMCEd63ELf1FIyZ+jenGhSvFUonmOmMvI9rD8EqMJlevbOeL5ojHJuriBbgkD2VhgZIRcWFIVTOfJF4JsPpDVRH3CX4tnvpEXFIHdfoQ\/BOFztay3gh9P8k7Eu9GYc4PV\/YmnzJQP2YTUw2xenk96Izd4IdZ2fHw\/uHYNaC7XaYYHLu+4\/v8VGtQluuo\/u+OybE3ArtNczFC2p9\/IFngaP1wtg5meiPub1NXldLseMHPnchOhWOXAHpYaFImjO35w0\/TYOZMmisJP6u+eW0VyOUR5ggxFdGChWNqytWqV4MtsnDBzLV+toyiA\/UfhAUV0eIK+M4Ox57ouTe4nWPiqTPrA0JxnZLB8QGQ+fq7ybp9lsGa43RAYc8cgFzqqcWDio6BvMaKDFEOXDkWFLkd3XjKlTKQOIPyVZQ93e4agF\/p7+fd+cA4NtJW9TpWk7i5jzKSFuIjsD0HTlj1X2MX8UrSilI3LteYtalS4XRwTnF3djJDAFo94rKEp4YGhVBRLU3zW8+jAJd8kkzKlWd+NAJloNvggXVEQ6XlUIiljqhlsemolt8NtwB2LwixI8enYhXRzjdBfFBaAjgtroeTM7NhhDkfRpvzfnpdcan3srZMIf7qPPxj2E9uSe\/6surqT1LFKYhK\/WRldli8Q8kXl34rWuw+WzWSIunfK4DKqFqlfswG+2BrLe9r82kxi1vlXZJFDNxeuTF8uJ8P\/54CdbXO7Yo+vCmDNeqirOyfyR3HKk0ijUWxK2wgb+V\/XGFh5KcHlkkJZ5jXdB+v1QgSDhSJOax1J98jFSoc85yNsi5tV7Fx17MJW+J31Up968zHkA+RtEgS3gOenhlyO6hMsMJwz77DCG2u7Ma0yN5Y8qO4+giTFK5NHpn7++jHUy9Ngzr8vRwU0FJswWV9lgluEkEIAOnZ90ICIdV89cfz1S4l8yhKtkUOeGDLkFP9xQneo1U\/ig2sl+vHED1U9MtyiRUxmb7Vi3e85k2jLq9Zi3OHcdylJYIZqt0hQlFC6jiy7UBZZSm20dsk25tHuA00oMuweq+ztZNOqb7eW+qscmSTpn5Suz\/PtrSVr4pQahwGKiYhAjaeYSXBVhKK9mR2hHL2Nnxj70ZkQ8foNcldMCSP9hB39JhBKMujh4tIZRjnmuBoB0IyhiwS3BWd1xIZ1uwodqc6e1ZlmcAVVOWFFHypiY8mXV0VmDcbJ60bEQH8Lz2KZzwetYD0eRi5HwwL8SUNAOLHP6pOzB7+3ULoXEOpXq\/TZwutgw6xsjQ6Az\/l4ZWKA+ftS4L9Lsgomq5mvIuBPE0Ao5Jx7Hlyo4CoXcuMvgmJE0DOgS68LRi7Ve\/I0\/DjJDCkKaw3N6IG1Wn6SQRH2DhgSMeVhXcl6sTV5z+eGlgb5SPd52c1u1aw5X1A6Eu6FpaUK8OUQMGWkKjxw+gyI8DLU2QfGf43aQpYT8f+HNprRX2QoLeZQ1J9IQ+9hAd9EgWORocuEfeTARrk0ewBMp0Q7AJfSW2zb0v1LYdo5L3X3PgwijJXgKRofoJnipMRKmn3S0T5XCUp8L1zh86P8SvJi2SUpccHeRVr+fczIHqVotfhHPXS+XVJlD0I3IvCnOcRz7VtJe34bYkc6PFsxKlVdhh\/WwI8iBDwl9i11LijmTXhDnw5TkNH3gWaxkCSLOhduVlXbJfyPoKOTPywGku5uV5phlZjBmLBF7\/LZR5ZV4khDd6u+5qx\/9vtEoN76ZlarVZPAhiO+UTnmq77M34kzlZ\/ksjfjjikNGy0d2certel5jAgjg+BYFcBS760bIQsvhCT5yQX0gBbFy\/YMYQHS23lScl9rigcJfLuS2V5nwJEGfd4eqHTFpOiUZ9cdXZa+SVJtjw7fO14I9wWzU0Ytffq0RkBmwiViAyNptGde7BEMYD4MW\/ZAstHleNix32ex3Yso6lOx44M6K\/n1VA9RmpChdnKMeoaYos2SXMbqpuZT9z7le5VXBVNRyS8izbPnot+HaiqoRDmdsB3KAM9i5kOzF\/Cl4\/97oaQeB8KyE8QrqqaZhrlZquANP+DujMB7ceFlyd71j10nqt7UelIvRsY2mO37QtbXlgc4r1+NNnsQeBROdPmE1g+0L2qd3l7kkhjkkDCQgsujJGT\/g+v3HBrtqxiveXbp2j2hWqkwptZuHO5vYXXLlTSUuXLt9DXgJi6KhL0KqLRgT9YquJ8RkAqRB7p13RVJsaIkj32DSFqWNaKEuVx3uOk3sw6sOvYSpKNZ37Fo0TeyDEJ8vV4cCyP5JHsIIN5Ermrkxm6koXGqdAMOCx4qsgJqwH2E1sx25gRtk6YOsqwikbWmhfXSe9hFZBLVLMa0H\/DIzrQHmIlYYVtX0zWhZdg3Vr3orK5cwwcOptUhIoK5fFpD49yjdvxVCg3uBnJrxP6mA2XYKLTKxue+\/xD8sZ3ABELlZPDSfDzfUXNhUMzlsuXeqhxDuyT6momZW5zxibFVpnrYPr7\/R0tUCFm7NA1bq7En1y2l3pFSgRzyokYaycwIUPtMzrRRgkyr8ArcBjCA3VL6KmXygxAn21nnnDmUG+kzXwb4xxyGT6izGGK2UqDHSWPe03L4gdCdiMOuzE6mQtpHd0+PyW0bUdZkBEGZsJWYjqnQD+ZBHEQgp2PyRVWK71EU7voeKxVsQnGSHcasxDQqlvk0mVc\/Ilikl6unNOS6WGW6gIp+lu2s2tQ1UckxCbeCQBHd5nhzPjlkN3xBR4qGivfcNYAzOO71khjLR6P1GF2zyWmeLzce+PnjIWnLtb1msPjoVJak6XNOSQVAGFNgvJJ+AgUwPpSoM0ymPEqjxkDEYYVPXvlXhD2dosb\/jhXAXiNW\/piIDh\/+TyYGdZ+b5I+o9BKcxbTb8RCTwS27WPtiLEGaAof2bYxfxig46+hPZQaFs4IvcjZo4Sm3MAUIDKmkn\/IQqm1pCVS41TwBJP85e2wT\/vJIPSeyOG7u5OcXimAWRUhrFdDKBnCBvhvq4aXnGuTXxGzMCEXXtjJdgfs76zg+3sEjUjnwefJ2aEGAxN5Hc+NEs70xKWUYJyvFFfCu5IaRb+dJRwevL\/S9bTOKCoUR\/oDWPOT4LQavhH1j12Scw054l2Pzbl5FKRBgkjPYbFgE9DhskUUhUxaN5wDgAeluM\/K7J2IkWL7HSuXNAad8RH8l1\/rWNB4DaNEG4dw+hp29JAvddvQOPptWeLrJRKy+7JkHMROAL+5nXfV\/Vl9eA6SHaKyJU8++j+7x8tlQM1shpgXEm6rLmeFPQ\/RTbIuycpmuMXEF8yNpFKQ7QMGZtPjGQmtL3XxGl1\/BqNUovH80xkoovR\/CB4lIbWT4pxaB7DFZh39G8Zs3ezdTwBezvf3fAaFzWyXGpDutaAlOfwdFSNnnDXQ9Nu4XlYsUMI38PFRbBGtsR24t\/wBXmlqE9pdLrt6tizca5qpVC\/plbgfrJPa33bvbWSz46wVf9SxIv1QTHTIsUOkET77PP3JjBB3zfODfH1Gsm6kkgteuLgzY9FrwFyKmjE78EmHH5oSbVlMUEkyx8f5AWqosfdxAjDHQ3RbFMigUiuGYycQHz6LDUeDzCrboIVraEudmdUYcbsWkk3rZXpqeq2YJiP1Fc81KVACl4X0DrnOipqOUnTSeFOkTZj4fb0FvHjqHxxnTQj8cpfiIO4Jit2+aUJaeDOkNjbaMfXNJyVJjZMKV4Re4alFtH414\/IQk8\/urTDc9VspsAoPaGjtxRMib5FVc+Ggj6oriKUh4epAe2XIbGSRftFLkYYi6JE16cxI6EhJRuCe3UJ19Nr9MvIRN6Cj3ydyk5El0T2qeCfs650PNUQnpauAPIebhhwGtQS8j0vEaY7TwTCnkvH0ba+8h\/Hs+HhumvczWdHZ4ZE821c1zXyIuuR\/NRMESBbH25wnwXPeg90ooKE\/J0AHqO\/aTAKwZQBjBPI0F3xmIwUaLBCkhXFlSO3nrhepoxrxxILK9vBlHbWSKJw5mcWkqlaku7qOXS8mgIh9Asrn7mLEU2P+aXz2ppAumK0gmNsLu3QcDTyqdEOttXw8fk0KreyxdPJM0LbiW1RviBpXzQ7n58iB8F\/aRjgcv83GiAQ2TLD3OLNd2OTxarDUbMPBpIbAzYhi8YK8ZLetde71\/F8D8bEHQpM5OkE2rs7nv4y1b33B2lbPFXr8vpVyShhjgGcqVoyzKxfnzFBGF\/BqOiANzc7tc9saXzPqGfvof5Kw3CFOrGoazeKuglRZC\/WbjnK66cK6REDtzdrsDociWw9L7D8kitPDAQUE2vvngOSGlZi5Kn1yAQjXjNBG3y8k3RiPc9lwb77jWZvLc7A==","iv":"e1b151ac1f0456a9ccebb6c476441c3c","s":"368e2d202aeae4c1"}