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How mixing art and retail can work in China – and how it cannot

In China’s retail scene, art and curation have the ability to tap into Gen-Z shoppers, and they could be remedies for brands and retailers’ after COVID-19. Image credit: SKP Beijing In China’s retail scene, art and curation have the ability to tap into Gen Z shoppers, and they could be remedies for brands and retailers’ after COVID-19. Image credit: SKP Beijing

 

By Wenzhuo Wu