How marketers in India use SMS differently from US peers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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mZANwkimjqcaGj17e4BP1ePt2ZG2kl\/9Pzce6sxblr+M6cc0ovZIbT1N4BWViJ4rtZeKxyqALDXo1IY12NzxCoYMDDPsroQJtGeNbkIZyilDW83rmk2wG1AgQOnmTxJINkHzCAlzBicCbAvCjGiIWOh+nKhikDf5KIUDAj63Lwln21Y9kxTwgKNc47Z8JDDeEc0dSyQtRQuw72jBanbXBHT5o8V9JGgMmxHxXb8tGeDIdiSPJJ4bFbqUF7nZ1pYs94MlqCJA4pRIeEtXXqIAE+XwsfSsDjLqmQya1qjcarsrfEXfO14\/T8Uha6tdDlP+dhkEveRhrPqUrVkuPo5MdVDfyCT0RZVlMooy5KsQRIUhjqpLCSlI5TVhShKd3cpgk\/Kol4HKGR4XewmG\/5bmcgUF\/dQ0INBq\/zBj7jLaOofFp71+ZCXELYef8FxSIthGlXH\/8M5+qRF52UTUgqxmpCZWa4\/9b\/+kkXNlWtwkic5Muo7+rKjH1C13LoffS4l7tWo75wsyIKilVsFHmw5Rj0KEKRsnYzNVN0Dk1ZvzA\/4HdV4nuAWU6gr0R9FoUwkhLm373dN\/9lJlBHTRP5GBR6wIgtR6h1j+kB29WRZDxsYP4Gr6QCaoliGtvMg5BbScNdctSW\/fFfCAYZadFTMLov6RpndR3jFd7l70XhTLowwdNyQ3hNl9swtAAtJT9KctI7TPycxz1SzTW1gpTsjhEssmtaFiKaqR0HmY3D45y0ay1pwlSQSO6dPnLvDpBkucSWbEO0NiGtpxg3adffHNqSg6e\/PXdv2qge0fQSElNYZuFQXpPfvgNr2SZwlrFtHejvXvPnsos4IcbX6TH9Pf5XTFbMB0km9BF46YmTdvpD8mYtf4kEFSxjr\/xVdMWBaMrqqEZLwhVPOvq4ZWWCU\/kLBYsJagC6T2y32nhRnuqfDiftmthO0QpmQXu5h4Pd1CIRA3Ddid5DFvYEugV0rxS8pcxYV\/nXadqy91OxPh5v1FgsSrcfokSA2i117g9zaZPZEC0NZJ2Y96F\/s4IzsdKkBOKjIXqHESD5FTuuqH0M9cEi7d2Fr8T3pz7izdJNuvvixpLsYLOIfS\/8Qo7QX+P5s7eLZVBE09lr4OmrCy148L9WMpj9Kw3FSuGy7BPE+wPyP24k\/65ICEc4kZPTf+02ClQyInLNoymxwO4LXyLM+FCWlkA1lD4mCwTAkjEIj2QX\/84RiqpdTlTGXtzhVDdxLGKAmGQv9w095SbSdoVYKJkbrK+IDe67GaRmPPl9O2+k8MnC4q0hS1489Gq\/p4GEUuJB\/pgkhBIWNn\/BjdwE6yDnJlXultju5\/ryRLuTyFvpeuzx4l54kpfN8cuhCLNMJB5uVNWcLBh8U6UuxQe+YByxMRpInrzfcZzJAvUcquIyPWnqn+tjpI2iaYuVNZIXX\/s3oRUZtRYZTT4t4GHQFk7C2MSLEFtT\/uOhoL\/t+UMxeNMoreXK4KricbGOKiZG\/Z4Xak6O6IAi0ik\/y68Ejit7WMejfQgy65gVbr4fOE3UQcp5vVR0\/+jdKgFaxAn829o6dGCHw9aPyl4wJB3AQZhWO4pKonGMxj8BGbEVhLjYBmOb694oAo2Pk5FErLOsPCYwc5gOnv9+TJdUiJGpzGDLCa0ngvV5l9ebaM9dE+FAuRMR28QeD8QJ2yml0nX2I0q78ALuS0O0okJDEo5Z054z7jNdRBq5yYwbe\/0Dn6nAPnQDMtts+9WLcFEuetzLo5LFhRxPRUTqI\/NSwpjrgqcb0jNxdTa\/jC7PIXITcblkdl1ZZREqSZHyzdfM8zYbmDwoeJd6TRWngNxDf8jHzGnaM1Uy\/hjmxND1xnALdy47N4UOSpnIcrapCEl4cctU\/eoRogS81ivvlsX45giC9uZ5EOFLcPUXTnZoYjYeQ+YSq7u+RCKZOt63niki4PGtzrAPZUPuxN7EK6CZV+5fe3vfmBPYSWzXp6KVOiO\/ELbFvtdeR7+uYOOd0L2kxN9KI2KWihb1f6+S6be08cgMLta85Jl2awcVZcACUg84PpHk0cgcMjzNBiyk0hydwH59IWN46CbylaWSFBVTsRuqPG8qrh6DMHIV5gbn4yG801+5Hrgg\/V53bLzRlamFKvhwu\/2V0PqD\/59Pv7xnUMPF\/kLge\/g6gCkKZSgyR2gtvZW3COqOJbbq6091mSrtljQkJSCj0cSQUgPYf9Z2V0sehQipofcL4qnXqf4VulxGyveMk07YlmZ1ljoxjZSbwlBwJdt\/47wXA1\/8ZRboix6vdWQbY2zIOXXSO2Jap2I787sFxMNlZvwLtpcv\/VRoPlh0QrWJbQryQQZyfs2kxAcnRxF5XPsBX7jmoJy3VTq0NM3XzL\/mgQpd8LiH1tHJHOyma1D4Eq1oCTVM3ldMNBGC1BauQKdzCSJcGRE+7Qj13MXWEFd3lxOezEWHAZdafKx6\/x\/alkTU2JqrueOL3yPT\/nwXHSc8KpQ5BT51VpzVgIkDulO9IPRnVit8tXubCYt2jxYgqSeD6duIqsgOC0Q63WQ3uGAlMrGPsiTZegH6EYOPyDbbW1cDEJxpzekMMTn0KCjzR9yD2xyCB5gylIGPK4hMdNacivvF\/80JOQ2Tt1vLsQaoYCAYZiT62QMwRISEBoXxklYI71SydAN+a6k7cZHzndjjZTJYd8dn0e8BLYwevpnBGKj9btebDkTLLonSaPXsmMQ3EZv\/IR0yDChC5Q6KhyLygdRw9AlHGbHfk52Y3Zg4LxZRqaRLf50ldrEHZdBipGuAP6ZhznGUe1u6gzLhpMGH80hXWrN7KkJbQjTQsJ1d6GrQ\/4oxjjnCBd17yBVUGfNCVzcJ4Dzsfsob9Omfql+1euovAo8kuF0tY1kUKNEv7s+1mLngF8nIImTXBVWULe1\/5dxwKqDtAP18fDT3NetaECewRHibCg50wColc4WC07xBx3Wh58rbGLhPBT1syG98d1wrZn7n98XcxFabacuFoEWjdrLSKr7w4+U2rRNCL1M44nH1GnsDx1e6q6WHU2GgPICTAiH5UU+gCGbP8F7Racixwj\/TcAFjsO5jg7SU31YKBWromms8o0y0Qs2D6SgC5gr0HFAn4phsMji17EyaRqd2S9jRM\/u8tAvyULEFFqOJV5jxAsEP0auoan7E13kboTzBH3xeXzvjV4qaXCTweJktt0VAilOsZt8l3K1cdjRD1S\/kuaEGLseNjnrYok7MIpn3miMtzEC1XWO74UT1MTldb0i5URv7Fe87o\/vjxMiuh0ZTP9a9D+QzkAfKFoxXgdR5auZ4biZX\/tbmP7Tg4ZEH\/xnEMxlAQZ\/D80soWoxaYDAwz44SWk98+qvmrK9XIREr+DRcECoS\/eZ+JAmXCmOQlIYHgt1MRvBHMCpMNdRw0MuzodILmqqxC4dTTN\/NPmjjx3PQznrLJVpvNeUFJ8m4S+k0SVaGzxmovjHhE612KdVTjDv4vh1EhUJKj34sXoxp7lV49cTiMkRyhipdoZyrjmedj2zkPeP1VeAfneOtLT0keBoAGyHEVEm\/3rzRzKsG2u9Bdifwu6z9B9+90K7RUifyE4gtbHlJ2oLEamCDYxqcU1iAzQU2w0fjws5L97+D+pZlpV1Le0Gny+u\/AfKqVJhQkSXvNfeHWsI0SZeP43mDhw\/T00KP7X4dZb6ilXsoRJYLf0teduaRZ11hvkVXcPfvz1BtatYkB1C2hqtDCqWzKdCbOAo8k\/RGvNcVgeDkWo+GgITgIDN0M5O\/\/mlenNCmcCWb+pyEwsLTI4yg709VQkKees7IQXZz9mfuaqAm0rNBffjXUkIyJLdPQw9oTFVOf5tFpPMr1BJMtcYlJKYm+JqwPfNiTJ1k\/tAhrsdT2gNqe1mo5KvDwGnbWTRptGsgtktHBPX4uNmtrZPxLk7NM+P\/fOWagPBm0wgT8\/GqhlkmdrItKmF\/YpJeZwRg==","iv":"a161bd8e8342feea31600a125e5dbbb4","s":"b8655b5d24220197"}