How marketers can understand and maximize mobile data
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e31e9e9c2188f2ed38724ec905983e65","s":"e1cfff2e3a061729"}