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How luxury transformed from opulence to populace, and what it means for brands
Posted By
a Luxury Daily columnist
On
April 27, 2020 @ 3:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Sara Bernát is a freelance brand strategist
By
Sara Bernát
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VPOrDEmyoar8jv7NGOox57jiugaEHzLTsr25zmT8\/\/wmFZ3kJ66RoDidWy28lxGZo98HyuK7u3HXTTms51ieU6LBRIjD4VnDe8UbVkRNH0pTGk9jZd627gI44ECRelPCSG0cMLzGgbJIcBAwgyQJ8FzUAUPpcqaXShgJ\/knS\/J8kC5Vo3mjQL9bzzDPUK1AKizkIJ99mnEnjPnQihD6pe\/7UrGjaE4KLe+ekRhTTmYXbTRXw5ykPJFtB3RkviFeLn8Rrr3plbjK7j\/n8I0I6f8xCdKX7hVjOKlL1e2DFGI6ud8x+7IQQqlE+iWlQRb9LAN1aMFfHek6hq\/WvqEblMxi0Nv2Kt4LpUeFKjwdraXzZ7omxeaUF6x52+gD7psqXKbGCrPV\/+\/c4rBeaJARP8w\/L\/gNF02Poz9x8\/ab6itjjNUatPN1OBlOSO67MSbg2cua5FLp3DnwThDfbeFJwYaeGlugkMsOmpJciUz7MiDc9LuXeC9\/pNlIkTdMtxjFOc1nYACioMm7PZmvZtG7A\/Abac11aKGwr\/\/906PDvTqZkI\/zvG\/Fgugn3pFIvuzrew5aNV7rQlXUWacKpHVUMKrNMcg5l8hhIVw27RO8KPjQ+Z\/AvGPkhNQGHHJq3\/ehk2i4BARLS5vy8ool\/gQtb36N\/6NcpLQd+mVwR7+VmBfsB5ltaxMOaa+gpwHh518sqHdaD8iOq1vjSQP5g9BILAVBeGzlFQTau1KSPxUvUFR1U7SJKiSEYLxMRMslo5xSyej93pwwXOEBgIaTttbG+mO7KDG\/kw5bKl8eqw0Y4BNFX2G2DSjcpZspEmBr1uzkDxSrhcvxxWTxrnqByPhQnAIU4nhYOayfbU4w\/8dHs6nzX2iOba46QCrbyJFO+bIgk8C4bZdlV2srq3zIN2nsMrhthSIZ0oUdwe0EuhGfE4VzbVsO7iWb3fr\/jYbiYnsIfXGbyv72DJW8ArZjM1WRiFR+FOK5vdSdCUQ8JrSA\/gboBptIaLo9NZZKEdfly3ucJGMI0dp0Kc9X8hdSemUvQo4bDGUMl2B5W6CnfESGYeJrCd5DlWXoj8\/3lSZ0tAJPVHoZIPTaxQ+bkawLzzAyBHlWVUAbqAk\/0rXAtHAChWsjcHN3OEVxqQGrLCEogBiJyt\/9uoNU6NuGK7QbQLyXrxxkGe8WIw39aRdO31CRYjozPUJVSp22Y6CpkYppGGuXprxjdySDZsXosSFjb1AvtsFKK7hH3Pv8jzuMpZgmGB8VozG2SgzGVXxqW7lZnjrXMXkwGgBV177XoN1SAYwem0daHZPhm0tzULcJ0TSEOEOZ3s29X+WHtHQV+44NXGuKeENTeGHUntCO4fUuOS1YpNR8nNsHXG+hG3Id\/IjQxyz66DkgiIrnc09466TYxElWbbNmp1uE8A9t9t2bEFrmH4xJU6abwaWaiathvcdLQeE5lawJIlVL8i4Wifv4\/PIVHZ\/4e90VQuz9OXVnoOTAGbg8Toymqc3R8pTg4rNAQaB1ntvwPYe+K5eJQxZ2TNKeSHm4IFO5mDOt3aLQF5VKs8LzX3dastgkDFJi80wDAQukrcUuFQJpWG0Hnp6CZL76ogTQsTii95l6MUJndOlmeJirnUZwS9+1vWsoG3fNjf7bKASUip+OWW0WYFPeK3D54PcwhBwW8tMSi5On5MnH9SemWPSQ4Zu0oy2S\/MZN1C8Be\/+YEnJ5e5bKiA8ajtL8yFZbG1HIHuJWmsZat+DLQGf+cWKb5cqIZrHqoM5LtaPU1c+\/wqYfrwb4CVAzc5Bm41m9qx0WD4nC+m+W8QJW9RgwguCKhMWgqM7fCegR07ewoH\/1+CHVvyjC3hXzbsgF+m8CLcIeSjwVBM3Wb5Y1OMuCIxbZju5QUVcgKreiMrnwR\/6S02m\/up4vUd6J4BcL68440qCRx2DrzLgsq3BfZQrX33C4rI+MsfKyLF9dQkRT4CKgIUSRqb\/3VHdcmq6uPnRqS0ZXyLF4NpgYlpIizqLWE5JZ8dsSiXhN8DBytmeL+1BaoF+YxbpO0jFKG+B2YbTtoIlpuiE5jYLkX+pgEo9p\/z\/OfsDbKcPPZ5Q39tZWvMaFCn4Wu5QAPHB8nScI\/3xhT+4MDjmWuoC9POYJqDJ+Q2ZxQT0Knyi6Gb3uP\/ES3i2pqkfiwHcB9aFWSlG0dfyvh1fFcKwxIgPPCvvYzxmyrFTT8tBovVvinZLYF8vEfikGxc\/Bmm+fN\/mmvDkpOSCj3xlgNNEZUj4f4uh4eD34LsPU8d7cTcAfO6owNg0bnojyQ1D+LpTSrTtXy8IBeIH0PLrOj4+9YUI3o9VfBdtjdFCn8fg9QHrxOMaOhwUPqdZm5EJ1Ro\/HoUehls1a7eZ0ZHNvWndSZypddLLNwsd3jDa6S5tsIPUKhFhzEMXvxO9jgquGmVgtG4VH1P9\/T\/K3oAmc9daRI56IXhiLh\/3E2DOPOpnqlHDKX6hbJSqy+uBymBtVbI07mqu5K9J2RZ\/a4fj6od\/Wv\/IpSazYNh+BotAT2DhpJNIpdhEFmu9oyIzBHwS\/5Xkh7ZtqbKAEZ05v1lJ+PmeC6hZQgLUt8pUqwBK8aHvNYjQFPz48oG8WXWYcKkOvmBjDeK8mvbG9RzshekdTgjMlieoA8ziphqcb8oNbKZPMPlrg+nAQYyVLURpwAN5GtQfIT+ciGy56\/6\/U8nTKdFmtG\/wwXYDAa\/e5FIlXfT1AeU4HcYqCX9LpLgvxNsIxMsFtprU0qPDsr+0oszAdDj2kC9Q3To11BUdN4CWzqljK6aKQWl+ceXkJ50pwdWkKwnyHZH+kKrsJcCuR2bjXJjy2+WsFTp5yecmqnnpF90WKV+yu3X5On+J\/H\/sFQ+pR6yQG0b3bu3LEZDkEJ8Rd2CF1wL6Q90C1HL5MF8ONFzgGRm0Awedpcl8chZuPUuC5R6Fu59eSDGS4lOkP60eW8kcTk1bsFr1ICnw5+rFTsClp\/8IeKN2zQLqVRQVX76lk+NSi14En6jCC9X0hFfTWkZFTK+R4ZP56dFg5AO2SztrNKLNTeK7ndrhP42ai9v4TFiMQ3PIiTTSSrgwHJuym0gwCkXTvids\/L9J+jkO\/HSY7bDD4+jF001BExR+TQxJ7Sy648UUWKK5spzdaWOoXhChf41waCGqJT5yCKym\/Y7RHtDB0Qjfadw9+bnLL9iKyVTM5t\/xA\/09Dh4rUNYCKew2Y\/ciPPMlBHaeYmzoF1HgWf\/5M7WcO2OOxwk2Ccxy4+QuNAp9RLWzeWRCI5KXFnH8IBcwxOl0hFAQJMMOJ1bAJwn5cPz82rkZw+2+RilipFtBxEPQAHD+uzTZHq1C\/gFIQcdqOW\/JI0kbJW8tWxy+\/dH1rzTCGBN0nxtNgfe0Dq1cGxcRLKGgqdEWBE4+qmVTzXLb03UqdB+3sVqboJXV4G2AgB5afSaBMA8\/a5EtQmQoBDR7mvDIWO+x0giRxfeMaXN9sTunPT","iv":"1206e6b81c90eb50e330df00617a012f","s":"14d3c3fa885bb8da"}