How luxury marketers can retain exclusivity with a humanized brand approach
Posted By Tricia Carr On In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"c42aa3ebab5c631abd36967fe981d294","s":"d49d511de27d5e15"}