How luxury marketers can retain exclusivity with a humanized brand approach
Posted By Tricia Carr On In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"OUB6MislFn1lt44OKGTIy5BfSkfjwu1I+m0cUcFjtqu2RMDsVRbyWx5sqNTlBY22jEWojnmBboTYydoA2zj0GuQD5rC2Qd+KZlwOoW0W7W1vPfZRS9n1nCws1YMNPe1jBQ\/fqfpFQGIusK64P+KNnOY+jfMugi\/3OaR0otzfRycy5ekAebhcE86\/uxw4i5QcZHwI\/tjeY6B3GvjdKVg5cIht+\/YWDljEN2KnzPlze\/GCG142e4tVyu3xEaPSC2qfRxJEn\/AKC1iACHr4BwpvK0j5E7Plboa4dC9jfl6YnfpXhjtJkrJi8X2n\/VgZhiqSBZEpOqF0RyCMtwqMAcChuUbd63vAEBo6BIAOWPH+SduzJmhNfmldDwkA6mW0tACMcS7k\/BThJxJAfhIunamn2+JaqC1CrSR354LhSF+iFTC7uKHHOglZN3ANmnfWGLqpByR8zqOqIakP92OsVUb2gtJVGHMETDj4278nIjNg1snodMJMlFvshXgN60tFNG4pikKitVzLnYo7zokRLslBCMhzth8L\/PYZzc0yhLREOydZFl6cnEHDTsAtYw+w8j0I3qlIFOJ1IjiVqgwsnxJr9mtVt0HejLm1lW2YtBXp3rAqN8n73Vfuav6dJR4jPKsdoj7I\/BZFAf8rGuDP5+Sud4tluC+vWA+PgV8sT20QL7PcJcGVd+iLvV1qaNaOTvS8OFsCPop5r6XmEaCJ2EM3rj97klKo3KUFUZsJy8ags6h0tFOIH\/TaVf\/mQp8bqZfaxPwhWqnvDRzT5zKVFNeqsOgI1+X8oSz\/MmPdnK2KXre1eUkPfT0jEIEFwPkhlBMsQbX1O\/KsIJEFM7YXhmSYxeQdz04lp+4hOO2EQwnVhgPa2zShoCG1QQm\/6S1pTrXvCQ0zcsgIwoUHB5rzuQFu7jo9lMx68D3KTR5IJQGhKj62xrjqQ8qiKCW7AjwTmj7qBR65wAGuVY2u0KPe4D\/oWs+gcuSSnnAEpPUnLAWksx5P+vNH9bGJ9+RHCYhvnQqTk8yy4KV\/uE2XBoB53HFWIHuWC\/NDnHacugxmrH7gBlXppSiKPFeerxqmORFIx+YDf8Z9I7KKipBWJGxET9pXU0NOjDy\/sL1F43r9lccCclDiL0E2QNuZc8uF2\/IGaSv0fnpzBfnjIl3Z3iNWtrrRGQLaiAtIBl\/yA05xtMVd0xr4LS1XloyAOw0o8J5aEWoeT1tYrGXlhLw9HV0hQFDIu7IePR19zXz3w38QVReqCMk7BZlLN3pR7eKMyfjfwsJLlLwEUkhFV7PspcucNID\/aKpMCgR0t5fzbZzfus3fGlxn\/mMFQrU6AiWuvAMzwIUvoGVTn5mMiA8UJQOudEEydd9UxfGkFmKEvRjMwIiilcxJcC3HObnuPAKlHnK+MFEloSjcVeFAGisS4153kLfy6scesFloDAI7fZJbLiochJWPwr2H7bd7yMDc4OJmELlP0JEmL6IR+C3GJ\/M0iPuacHnhCLyT9Fwk8xP7+sPwU54HkRMbUPeC7zJZop\/B8+tkTWgtrQKvFIU7L+j04v2o28bIll01f+Obp1WfJ6LKhzS0uatOZjgi9OkG1Y65pAOG3cxVF2QIzMbkfa+KM6DX1h43yMEkJDJ8rbfb7ZK9woR\/aBq+G4GYvj\/ODv4Coy2p10F5rw+YD58nU7TEYwCCVfwLpxLldqYE28MyXxwf+NQ5FSkrZrNL2GMmC\/YumqyZ2azrvQyALOY5+XXc88Q1ApCbLP+BcMb7LEw2bzS0r3OpW4pdJdHCI6Y5CfuXCo90Lzvs0a9YZWdWfZYR5PHSv3GLrYWAH\/w7iXjy9H2YH1CnYkmj52HVe1fPbABuOLsnRRxPoQQ2JZdPV2PvqZoQetd5Coc3f\/+rU9JzbNxHbsQ1RJ2Kizp4pJqhDRZurku50M7OgODzrnvxyVQKROmWeAH25OlwuJeo+5rtradhR19inT8wc+Xvu4GIhDIwhrkS7uTEGCMypDMEk+yKhK58MAKy09C2u9EvnwSJrPdqe+VTtWvwZvJOFdpiWXf7K9wBV+PY3soNGDgXxvYfXqp1AMSSKf+mAbKSGMZ9gx\/gek3ESMZiFYVKfE+ty25Dv1Wx+tdECJr+zmN5AVMB\/LdEW\/rd\/5p0ZePAZWXNkRgATvVdVVuaL6iuPFurH1Gh7PWe3D7WXO8EBgLyH8YXjf8WIBWJyby4vtto0Ez6q965gQv9\/8\/XYR7vzCx3H0aKWMs56z14B7Lw4DHUVl0brL6aYVytCunSwTmF07dzbV8pz2HobwBdcAa3TRovpNnOuoBK6YN4bkVSVah5zctul3498ju6izFQYH+D+OE2SlbZOzcAX3dloWjdRGf0aMSHkiFui71NCUp9D9TcFO2k\/dJmyL7hQiiYiUXvv6h\/zWbVUksT8y4kftmSh4mBGfrQUU0XNWSJHpgv5NQN9onu2GJtHbu6+YEKbpN5opWksPrUJF80MBbPrhQ6jyi63wBW+wMBpFtozkVPtug+Sm64mHONf\/7tbbSskRlGD\/tAweGtbptjt98oj7mbK+jLQCEk9Ys8PebRxdZ4A2XzJwEhKiGu9lT+JYjm7pJwtZqxXgn0jgc9P\/Mk9a7yMZkvFEaGGUdKGNGix6\/WI1x++tR7w1EJp3NRdswUvjNP2SQfRXy3XgYJlARF6hW2oVHNaPrXxIZRpzJwy+ss6uzReA7zgBWYB23aeOFw9t55SguWM4+ozcUIW\/yf8AG+0e72WBdP4bWHhgEk3eKBjP9PLXPy6TnfJFbLDkWHFhG30TnSbqChcAdOsrBsgJgRdQ+g3xLxtSBAdCvaMe2nMTO8fUMiSiF9EkyPbC92nSgVOBfdmir6K8jR315vq32uoi2GlXs190u0EInESr\/UQ+n+So6LFKIM72lPfuH7pQUs3849l6acX0ikVsc7vrRq8LdmR16y0bydYeiC+7CKsmbHmxmU0lqT97SZRuiWLmzEMgyz7QLxGPp\/bBFeij0U\/gRzebMk3vlAmaaLMxQFR4Flvx7G1Nu1Hi2hCw+JPxgiSZHMwegZaqux8kOxWUalwAVzDveP9G196\/EhDMkhILVDYYRQ9tUq7CSlsLbK5Holj31Ii23o5ee\/N4uEOJAXP3JfVcqUxCjpxBepwVBDn1wMrgQTT+FHyPsdztG5DldKGKd2bcE9ul42QaU12jGwRnwqgV0V7EcdRbiGGn2mbvLuUdw8HyKByLlL2u4EIioAh\/b8QreI4NW0v\/97I6UvH8Vsd4JGFO8\/k7a0+CksXOh1o\/3oLg4r6LU9J7tvruybPzt4alNZTwA34KwfG\/Q9mosfz1vOy0lgHO11cE8fhHTh1Gqx1IhM93GPFCFaK8YGQVe8I6XM3BjqrL+rqEM6GAalxNHRysuC1uMDR400NXSClPsau28LpFVrCHCApT1Rm0LE9gz3SVUsQfwStSCTDjPhelU8+NWLGI8UaBNaA5wwvepVM2UJXU9gevN4c2D4y\/VUJ+HmWuMxWgLpnoXM1JxRlWo7xK8UEc1iC2nvDaiCApoC7gbrqJiS2AaKOelHeiAUcaNV2k3YFqL4HDuuEQobeaab4X1gFdAxEYqLINFkFKzJ9MfuuUsOTwejyNmHNzmQc3gnNK6H0XGI3fPviScIUcfsKi8W46DxK3Z6QCksXvU6jrLcNF5xPH3lpRQAxKg8llGx4+DwuVqdNWuwAXE2KpU64N11wRw8oQXkSbXdPwEam96KvqI60AW54hEGnYkf7DpJz6a057l19XL+TJ0tPQgUWfLExu0t16tA\/PpI0F4Q1shmmOjd+s2Nvrl89aLSaoI28xdqmWRGKwA7NJSwkGjl7gz91zIb\/bqhyK+DdNIGl5sTP2Omdndj23aQO\/qU2Bw9RlmA3jT+V5Xr9BSTlcDD9uGdG8o08sTmPkJP0N3SN7SszRmRseloplJc2MhGTF8KFmmPcTiKE7gG5TosHpXlAJ7cBcnViFgGS0sL5oHd5adDbOc8KFQvb1fMU2BNFJ1P\/uk+yyE3WYxvuxAvv2oY++m6oTcIgDEc5X0LGRRh25tqOcowzaCaTHp6X65zpjcINASQq7Oo1rrYDUmVacAskNoQ+ntj7m5Xrxk1kDF2k84XTDy1HO8dsAx8gj1CVmfelizuN9ZmHbW2msT+P9WUzzLlGGXsstwKj\/gWQx+s\/EnhMq2s\/EOc8BBhf9S+z4pjRshG0JsZQgdl4xcZq6R+09Q6bXQ283iLk5Fe3x0HJdj\/s8Z+OtjS1yuTbfaeQADsDIy0BdIgjnzpQ4duJCZJBdAy1DA8UfZvi9D8+WDYu6Q4iHrriPmo5Y4Hg5bOFvdzfcEK974QURa+Ob8bD6NLWG1sgCaAr6F5dXaYF7lmBAU+M10Kr+AsojNcCAcbIbTo2oKrRYKJXFlFyaSBd30fdRj6ek0Rv2YLL8c95aF9uTXisv9hYk+T8KCsgAHAmNMkYEQ8LIA57jf1xMZhX4oHZ5M3vRAgKjx75UIiw0sCP1Rde06RRMPj1FJ6X4YunBA\/qNpP65uzRL4UJjVJZ3qeZOxzhRyLFDHd+L07Yj8wgn078\/NPJ7evVRUDkcHFMZ3ZHVmoLoD7z8x3diL8DHCRpv+Jojqc+wsVUZciji1lmbsaIyyNwk2knxdAJ2tPWm8dsbVDdln4FmIg5gMYxlq9DQRWINJ7rsjVamp51cJvpkog4EgT5csACfRMGePkAzOFcSvP9q9dUfySf6rZ6pnBcs7YK3qIZ0eo6k6c\/JZHM+Lxeffl5mAppEBSBraxk3V+EFu+yNj95WFVEJHawJjBaQLn0eMTyTgBd1+qfg3KCD45+y4NzhyhnYv6h9YwWWs\/dvXOyEwllTZm\/npb6f0H\/H7nsSyqMLpKAYu+GIVERnGiFZCHniOG7BJJmFyb9sYI4piL\/6mRxPFos8JejO8ccL9qLcd4VFF6kbnuSb+7wH9fO1LCiNdC+knhCjakGBlGWxw3kVP2YC\/RzTuaimC\/R6p1rJhz\/qkkGS1emONtEhHSSgKDAwvq2JxHTJzDX27MrwjFK+PEyQ7UOsjUoeJL8JcInyGZr\/nM7YNK58085LI\/W\/jUwqMa6fd9RBU+ZiFQxgF5fg9TV2Hnhyc0UBCoitOGA8QjHoGPgKhP8732MhMp2xqReu5fNsm9qjIArXxm80D2MNpHxmhgnLjhf1xxj8sNvWLThIBPiGNlYKued3dyHZ3nhd\/ImYcb+9c\/feUgASdwpAzP+jLUVglrQJ\/2scB4\/9hkYWLBs\/ZltMkhcs5erO7u3qEM7AbWzXjoy+fFJ0cRahgKS1+580I430esBSpjzaTsNRxFXWGgQ6EY4IuBtEvWU2LDw2iuT1teKzhAiKAoM\/zydqb\/eCFxeP7hiccTnDmTof0X7r8xDCyO9WwHjrg26wKTzsBvkkPyFwR2KqnIjMSHhNM7pfdQkhGoIYgsIoAe0t7DVzpyirft7FvdM4cE2e5kLWz7tn3mzSnpk5564tZClKHOG7G8bDlHyHB4nmBH6wtqCdpn1q2Pl0otybMGz7D7oSNjqs8+Cl94s7YHpCVhKVU\/VoBHYmUqjjqqQOUrmCR\/xMxow5\/+b6xlhXBjSKPjwtKgXVrtE9T69DRveNE0RYki69\/rVkBwfD7gj+RDO9Hx7JlWvsqPoqgsQgqLpDDWLlRFC\/0kCtVFLxBHNSoedYuThzwD9vq11IvvawBZi4wZaeTEQRwFCh0MAQgx9L2j4mUB+\/pzgih17LRzRMt2rTGJ9wa7VFfnkRWifUfUeVimBE3TsC2v6FKRzrk6KKalk0THkB36cy2wrtWVQfaluY+06kzBOa2NOZ\/RQORoUC4eUGPodKv9FMN7z0N3MPNCOBPsYmu3Uf4cwHqDRx2TqUQzbe1I0gFSI3jeAogds4J2LE5MdIdlAaIHsvEn56PK\/SAZ+uPQMUAdRivp6Wnj3NdiuF9yBY6fxsFrUgIFuQdpNPMl07tJbnufurLmMXo0ZLLVxA8kmDfXLVsLtbPFjkmLmeT76q2tYq0GiJ6z3kss1kw4bAQIoRgwg6pxX1Y8GRqRY6hU2e5OoBuuceliCkup8YEnfick1dt0GwgZuf7Q5tUXqFYX8A5r7xHhduZiQ\/tqQGxzyD9sz2ux2fmKagmdd4AwjvQLPYW989tcQJjUO+agD\/1bB+BsIbQRqVlUf42zrzRSFfPKx00NptIb6yy4aImBpZICWBw8HG176zBVbqFdY2V2oYGj3fwfmKd77+hZcpMuhVG5XbtbeyPPQLhtdu\/Bt3XLhJ0AOP6+QC1TENxQ117fs5CGvHQFJmIGNKiB7uSLibHV99iR3FJVXmVu73ypkcitiY9w7Rvb6cL7MxEMH5vg71zQHMz5eSbY9y3Kpq26UvXN\/FIk3W1GsVsKHt1nEglgA2h0QN2q6jtTNWGdo2r4nXqVaxXWdzjCc6WgMKOlQ7edGRwI23gwmfu5+d\/1xKAyje6JVVuETRZPGe8Eo8yAeJm3aUkViVaHk6Z0ANzhzdqEhqaDBXbAa0JhxVbsZMQfnCTP5HsL1VoF3DEjL0MTOx7XZl\/eGbwDSnjeoRWhPXe5EhrM1K7ju99T1ZokrUtqOLnf70B0ebWJea3UVhtHKX+fSnEMvv\/r1x\/uOs\/Ach53KDap9hlooyYxMt1cw5Bie+rIjbP\/pihANFwn2JLJyofD7iYTrmXh4+Ah2uXIKuqFs2\/pwGhvsgHilZHIfKyU9LcKjYK+j6bWmp\/OV79W9mycLrCqQiVps1cB\/B4IoIfL\/cRREH2Xld8ZSm2XWc6J5oqj5T1bye8WtqP35MSWtoZGVuN2uMpUCiCy1H\/u0HVnxWDwdZZ9G43RNxQQL7gGyF42c4LdB1tUED6kkbIlYRjChbG0ZHYIFn+dua1WW1mUJdoubFRG3e64WdoVunBQmBBu9+qZa1\/1fP7WVskVT\/56R+mzIqP8mW2ZzmG+H9XMEWsUXqfqBn2\/gDA+uhiNsvYSCAQdLbOpTSBdkutFguXfk6XI2W+jeLKCB8cCLstR3bT\/OlRmIjGGMLx7ZUN\/hv9IUZ2N0NYyANZAx82BbPVo9O40ZlgfG6oX6iej\/xbG4\/vQzMVUkQAwwqo1KHyUD7JFgLPZoA2O7qb9DoP8DQaavmDlXCu1eKDxjDudZY1u\/F9yavsWfOs3Bb6HgVYYYRZXuNXTUmONPJA90A2zeFX04MsJvXnpMhnQAd2v7sC3DWFaqucPzWkw1gV1AAB6GMlAlRl7+2c3lZOzCIlgjexg3VUBYdNaPueZ3ihNzOahL5RHROJhWRnvaAnjZnLFUW87mYF0uD0+fGxF2DlDIKrUvA0nXWPVFFK84PvUu9kOwzefTt5y3MKYzN9JAN4o6Ju4\/SK7fKq23YgLxeKZVuNQ3Atnlmrf+DW2WBIlHeBpqHHVPArSq40Ai6PrTCegu1TH4fTsYpnRJOKBi4Rafz\/h0YSgX08BwWrF7uYf3vZt\/\/Q2\/bfIbdfEugK01UDNSAV+cL93SKZLN6RYZEYSJ3gq\/BY0x8am3WLENsXsLEUs+pFbf+Hb4r3ae1potxJwPvYxj2jhfow3EoAVGn7LRAcgq7jV7ISrReENlPx6bToOgwK+wDSelb+sTriXF9uEY9KviSYmxlt9+J+ZH\/3QSTVSaujg2k03m0DLO0FPz3YEiiVNZxLCVvY0yBdjKczG4jPlg9Ox7o5rQnltNsdTXmFh5lUKzd1ZQ0nzvKUFUjzc96+hX1Ra6m3XdVZ2wjyljche2XAsdrTKTaTTx9LXgNZFUtI1nm8vfh\/+hNZPAyQFKoHrty0+1u9eHXFuPks36RkUa13eBBZepg9hJ1C2lNPHqVeVTXrInMXe4+4aZ5EH84AZTHBwWMhan4n8KylrhVGJRWfoyMzGVyjDg6ulbkF62dB5XmCu5zt3UiQzrPztqzyHjgRBXSsHocGwKg9Y\/1bMvQ9Se8t34oefnmfYeEnDOyDO18D2ttVj81+xHRRijaUDvf5KnP7+p9jdhcWrLg1nd2JCeSmXtnJbI+Q\/STuVfUPpkiLxcfh0\/u5USV5Jc0FTgiTHbaiI6zIL0hOZMvzY18RLqot90sN25sNxWxvyzDsBN9+fO7e6eZ370GxUfjH8PBnVGJ\/JvC1JujNQaKg4Cjlwq4rAq6Y7rfZDehsrxbiZkd3uF6UVBSwikr4Sqi9K3DBcn2Fo2ODtNJJGXdjksTXGnE7rKbxnsEkC1Uexf8Pce4aQAYyiHCNa9CMKf8HzsPuiy3TDrglAPPLS8vpXT91vZK85tuC5BoUS6nUu8cDJIHnFHJ8gjBE0yyZ4rQsmkkwpTBTJPx8lqadg\/jQAq6QhW+zx\/2782HeC0BcaDqhMAx\/hu\/e+3LQLPQ9VSFC4svlCPENLWWAcMmBoHT8QI8VfB9DKiEvSLtJ6sPBlmbIJfz2IF2Lgb3PdUSCBAMcuWgwK9hZXK6lhIu1nI4hh0719Q7zjg6ivJobnvqoRM8LduRkH2c89XerEymfcrUn9kwKLXbo89byyUDQY9eiVJIjVmqiVM4IlGM4MKzT\/3u3YZVk4yp+LOgNsSzIeL0hD4mC4e2Sx7gXL1tR5CigL+rqWVRgvtoNFkB9yKUrJ\/JApjI\/s5IknHF2BYTrrtiSP0Wc9X5caBxMVs+cRkeqv+hwxmK0DJ7STuwZvQm86YxE87NztSfNIvCb0aawWEaX7sUKoa9mOqFd\/\/dL7DW7bqR0YJp7LHY2Xs7b+Kpix2GTPCf6qrwBc\/DBgL3fCAMtNnlu5fxyEMNaA5aXgZEf6F6jlZTME5ZXaDmXrgcA7\/m+wUQx3Xv1Wb2Zpet8dvyxXHRZsvPEcPFn80oYU5SmZdOe2rxSKMfcP2n\/bJzj+18So2TumQbMbKTK9VdaC03Qf1+PB76bs9UBEXBA0CL3EjK\/BpAj6\/P3a3NLd4GTqbeBt7cajz0WW2NoVYGWtHPyJ7VWEFRr7DWQMRZGtPcWQpgFDBrw2F3+nLwtoHw7o8Ru\/GEO6UJveqqGcyb3D00vrfOHg2dhaaurVEW87uEceBocehNOwvJPnIJ7levq8nEtGJyQXPgkR6vf\/fM\/QMc3H8tGbYRdgmIhS6LT1MMnuTtS3\/WQVKJHjgL8ZFQrSE2OWCSy0+1EOOl+g85NodcZfgl5utGyn9xIEivF3q09o8P4WeiOWbe9PcwNeLt6s9j5MmMxYjJGxK7s7BwFGeYvgrBd4aQxXzkZ+3NTGJNhdO4ZzVGlPupeTTUd8M+Kv\/HEfTgl3ebsGAvGVl1Q+CygmnVRO4N43zkUCgzXkKaN3sxIX6urq+zGAo1HhQ9wckKQSEzKe\/RxnSxmFEtJSwk33Wfa1Xbh7R9\/BGnycI9UQu5yZayIccpDjCYd7FOJ6vAokxiFKhqjpP6kouK507MdXPX82gjWBhT6rv6DAxMLkFIREfz1dz3FkLLlS\/cR9orwY34gOcCxgypHSb5VGVmhGdAHQyf+gm+lQPXvJ7wb7WZCt5mlUKEXkPTj8C1wGSEk5N1rKpr0nd3JWT0EbM2zWGMjadpOE4RCKleo6BuegJBT0EjCLapUh6coS5+j0wk8+pa2Z3A1irQiJJVNUL3i4556shhjBhVRVSmzJxr4S5HCQchrTpKxY2C14xf1NcbJa8SHPhuA8GsGsazVLHZDEFsvih0ujn8aieLKM0zeJSRhJ4c3icVxbutIe\/hOw7oT2OqDBL+EKJIep6gzw6uHomEpdQcO8F8wEdYj2772S","iv":"705b8a4339c7fa085da3ac2f795b57e1","s":"807b6b0ec3663657"}